5 Reasons Why You Need an Editorial Calendar Now


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From small blogs to large magazines, newspapers and Twitter accounts, a handy editorial calendar can become your best friend. An editorial calendar will take you from start to finish within a week, month or even a year. This tool can be used for any content-based medium where you want to streamline your editorial process.

A starting line We all know the feeling of staring at a blank document the day of a deadline – it’s daunting. An editorial calendar allows you to have a topic or theme planned for content well before it’s due.

Deadlines for deadlines Most projects have multiple deadlines. Does your content need to be approved before it’s posted or sent to a client? If so, your calendar can set time allowances to ensure that all prior deadlines have been met before publishing.

Prioritize Your content won’t write itself, but this tool can help you quickly decide which projects have priority depending on looming due dates.

Share the knowledge Editorial calendars can be easily shared between coworkers and clients. Services like Google Drive and Dropbox make it a breeze to easily edit and update. Google Drive allows multiple users to edit a document at the same time, making it great for collaborative work.

Brainstorming We’ve all had that moment – we think of a great idea only to realize it’s already been done in recent content. Spreading out ideas on an editorial calendar makes it easy to brainstorm with colleagues and find the right fit for content during your timeline.

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