If you spend any time around online content creators (and we have!), you’re bound to hear it sooner or later: “Content is king.” It’s the marketing maxim that has launched 1,000 blogs, newsletters, and Twitter streams, and it’s been repeated enough to become accepted as a solid-gold fact by an entire generation of businesspeople online. But what is it that makes content so important? After all, content is just words. Shouldn’t amazing, groundbreaking products be king, instead

From small blogs to large magazines, newspapers and Twitter accounts, a handy editorial calendar can become your best friend. An editorial calendar will take you from start to finish within a week, month or even a year. This tool can be used for any content-based medium where you want to streamline your editorial process. A starting line We all know the feeling of staring at a blank document the day of a deadline – it’s daunting. An editorial calendar allows you to have a to

From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from decade to decade. There are various techniques that were developed that have withstood the sands of time and some that became outdated; by golly, what we'd do to hear a good ol' jingle again! For example, Volkswagen advertisements from the 1950s caught consumer’s attention because of their uncluttered and simple approach. Looking over modern day

You probably know a thing or two about public relations, but do you know the history of this profession? This practice has shaped the world for thousands of years from 50 B.C. with Julius Caesar to 1776 when Thomas Paine published a pamphlet that helped fuel the American Revolution even in present times with the creation of the Public Relations Society of America (PRSA) in 1947. This info graphic from Max Borges Agency highlights some of the important turning points in public

Photo credit: Jigsawbox Do you understand the concept of time? Do you often hear yourself saying you're a 'lost cause' when it comes to time management? Do you think learning how to manage your time is overwhelming? Below are six hacks that can help you with your time management skills: 1. Learn to multi-task You have a plate full of projects to tackle; learning how to improve your concentration will allow you to focus on multiple tasks at once. 2. Create a schedule Creating

Photo cedit: Emily Ley Picture this: you sit at your desk Monday morning, look at your checklist and wonder how all of it is going to be completed before the day is over. Do you ever wish you had one or two more hours in the day so that you can check off everything on your to-do list? Our daily tasks, meetings and other responsibilities come up and before you know it, it’s 5 o’clock and time to go home. Make time to plan Planning out your week on Sunday will tremendously help

It's old news that we've moved, but it is new that we're taking on projects we haven't worked on before. It might seem slightly terrifying in the beginning, but it's exceptionally invigorating. Late nights at 218 have become a part of our routine to get our creativity flowing, dive into industry research and understand our client's competitors. The three C's we like to focus on are creativity, color and competition. It might sound boring to those of you who aren't familiar wi

In the office, we use music as way of relaxation that helps the imagination flow. It evokes emotions and allows us to immerse ourselves into deep thought, which helps us write more creatively. With the influence of music, the flow of creativity is allowed to blossom, and our thought process becomes clearer, and ideas begin to flourish. Some people require coffee in the morning to keep them alert, but for some, listening to upbeat tunes to gives them that boost. What many don’

Do you need creative inspiration because you’re in a rut? It happens to all of us, but here are few tips that might fulfill your creative block: Nature Drive to a park or beach and walk the trail. Visit zoos, planetariums, nature centers. Read books and watch films about science and nature. There's nothing like seeing a little greenery and getting some fresh air. Music Music is one of our favorite ways to get creatively inspired. Make a playlist that captures specific charact

Last Thursday, a few of our team members went to The Printing Museum for the “Young Professional’s Mixer.” They walked around, made prints of the Gutenberg bible, and learned about the printing machines and linotype with in-house artist, Charles Criner. It was a great learning experience; we feel that gaining an understanding about the processes such as letterpress and printmaking are an integral part of continuing our education. It was a proud moment when one of our lady tea