Is SnapChat Right For Your Business?
5 Reasons To Use SnapChat For Your Brand
SnapChat is becoming one of the hottest social media platforms. Companies from every industry are using it to engage with their customers and build their brand. Below are the top 5 ways SnapChat is changing the marketing game:
1) Behind the Scenes.
Using SnapChat gives your fans a behind the scenes look at your company. Instead of just being just a brand, you can add a face or faces to your company. Many businesses snap around the office or special events of their company.
2) SnapChat is Popular.
Snapchat has become one of the most popular social media platforms in the past 4 years. A recent study found that Snapchat is the third most popular social app behind Facebook and Instagram. The company is said to have about 30 million active users!
3) Easy and Free.
A Snapchat account is completely free. If you want have your company featured to where it shows on certain people’s newsfeed, it may be an additional charge.
4) Send One on One Content.
On SnapChat, fans will be able to see 60-second videos and pictures or text that you will be able to respond to. This is a new way to engage with your audience that is personalized.
Geofilters are filters that show up when you snap in a certain geographic area. This is a great marketing too if you have physical address or event! It encourages your fans to use your personalized geofilter and engage further with your brand while spreading the word to their own network.
After looking at these reasons others use SnapChat, complete a self-assessment of your business. Find out if SnapChat is an appropriate social media platform for your audience, goals and your brand.