From small blogs to large magazines, newspapers and Twitter accounts, a handy editorial calendar can become your best friend. An editorial calendar will take you from start to finish within a week, month or even a year. This tool can be used for any content-based medium where you want to streamline your editorial process. A starting line We all know the feeling of staring at a blank document the day of a deadline – it’s daunting. An editorial calendar allows you to have a to

From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from decade to decade. There are various techniques that were developed that have withstood the sands of time and some that became outdated; by golly, what we'd do to hear a good ol' jingle again! For example, Volkswagen advertisements from the 1950s caught consumer’s attention because of their uncluttered and simple approach. Looking over modern day

You probably know a thing or two about public relations, but do you know the history of this profession? This practice has shaped the world for thousands of years from 50 B.C. with Julius Caesar to 1776 when Thomas Paine published a pamphlet that helped fuel the American Revolution even in present times with the creation of the Public Relations Society of America (PRSA) in 1947. This info graphic from Max Borges Agency highlights some of the important turning points in public

Photo credit: Jigsawbox Do you understand the concept of time? Do you often hear yourself saying you're a 'lost cause' when it comes to time management? Do you think learning how to manage your time is overwhelming? Below are six hacks that can help you with your time management skills: 1. Learn to multi-task You have a plate full of projects to tackle; learning how to improve your concentration will allow you to focus on multiple tasks at once. 2. Create a schedule Creating

It's a little flashback Friday, but it's still new news: we've moved into a brand ew space! After months of site visits, contacting people, and designing- we're moved down little ways from our old space, and we're loving it. A huge shout out to our Operations Team for working hard to make the move as seamless as possible. In the new Studio, we now have a Think Tank (aka resource room) to read and take a breather from the computer screen. We also have a kitchen, outside area,

Being an account manager is not all talk and strategy. There’s no such thing as a “typical day” because it varies depending on client meetings and last-minute deliverables. But if I had to break it down, here’s rough look into a day in the life of an account manager: Morning – Mental preparation. To-Do list writing. Coffee consummation. Get on ProofHub, Work Email, and Sendible (at all time). Breakfast consummation (aka French Toast Crunch). Afternoon - Social media reporting

When it comes to the workplace, we are firm believers in creating a space that we look forward to coming to. Nooks, paths, and open spaces promote collaboration, creativity and productivity. These are found in many modern offices because it is said to also reduce solidarity, stress, and uniformity. With 80% of what we perceive or experience being based upon the visual sense of our environment, creative offices are now being designed focusing on maximizing human potential, per

Last Thursday, a few of our team members went to The Printing Museum for the “Young Professional’s Mixer.” They walked around, made prints of the Gutenberg bible, and learned about the printing machines and linotype with in-house artist, Charles Criner. It was a great learning experience; we feel that gaining an understanding about the processes such as letterpress and printmaking are an integral part of continuing our education. It was a proud moment when one of our lady tea

Life today revolves around apps. There seems to be a million different apps for every aspect of your day. There are apps to help you organize you day, track your workouts, find the nearest gas station, and catch up on the latest tends and celebrity gossip. At Studio Brand, we love our apps! Here are a few that we use everyday at the office to help keep us organized, connected, and motivated. Proofhub - Proofhub is our life line. We use it daily to help us organize and schedu

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features the original Santa from Coke's 1930’s campaign. And thanks to Coke, we expect a jolly, red-suited man to come down a chimney...and drink a Coca-Cola, every year. This campaign shows that traditions create a feel