From small blogs to large magazines, newspapers and Twitter accounts, a handy editorial calendar can become your best friend. An editorial calendar will take you from start to finish within a week, month or even a year. This tool can be used for any content-based medium where you want to streamline your editorial process. A starting line We all know the feeling of staring at a blank document the day of a deadline – it’s daunting. An editorial calendar allows you to have a to

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commercial he announced that he was selling everything in the house online at Mayhemsale.com. That’s when the mayhem started. Everyone’s attention was taken away from the game and instead everyone was focused on trying

Always having access to the Internet has revolutionized the way businesses can communicate with their customers. This revolution is otherwise known as social media. However, just creating social platforms for your business is no longer enough. What good is a communication platform if you don’t do anything with it? To take full advantage of social platforms, businesses need to be engaged with their customers. Engaging, listening and communicating with customers are essentia

In the communications world, we’re surrounded by technology all the time. If we’re not up to date on the current tech, we can miss an opportunity to connect with each other or even our client's target audiences. Every creative communications professional is looking for an innovative, never before tried strategy to reach audiences in a new way. Many digital advertisers and marketers advertise to people based on what they buy or what websites they have been to in the past month

A Short Message Service (SMS) or text messages is a highly cost efficient way of spreading the word quickly about your brand’s products and services through an SMS message sent from your PC to your consumer’s cellphone. Take a look at this infographic on how powerful SMS marketing really is. #marketing #buzz #viral #brandmessage #digitalmedia #communications