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How to Create Content That People Actually Want to Read
If you spend any time around online content creators (and we have!), you’re bound to hear it sooner or later: “Content is king.” It’s the marketing maxim that has launched 1,000 blogs, newsletters, and Twitter streams, and it’s been repeated enough to become accepted as a solid-gold fact by an entire generation of businesspeople online. But what is it that makes content so important? After all, content is just words. Shouldn’t amazing, groundbreaking products be king, instead