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Five Design Trends of 2014

Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our client’s needs. Let’s take a look at five design trends of 2014.

  • Flat Design Elements. From the release of iOS7, applications and websites alike are adapting to this flat design element. Depending on a project’s needs, flat design elements can transform a dull project and create a clean and minimal website.

  • Personal Portraits. The keyword here is “personal.” Being personable is important in making that connection between brand and audience. Many websites have a whole page dedicated to personal portraits of CEO’s, HR, and staff with a little personality blurb.

  • Responsive Design. Responsive design is when desktop websites can configure and adapt to mobile devices. This makes it easier to read and navigate on a mobile device. With the increase of mobile viewing, it’s not uncommon to see websites implementing responsive design.

  • Grid-Style Layout Design. This doesn’t seem like a new trend at all, does it? Grid layouts are made so that it’s easy to read for the user. Facebook, Twitter, Instagram, and Pinterest all follow a grid-type layout.

  • Typeface. Going back to user-readability, typeface plays a major part in branding. Classic Times New Roman will not give you a compelling webpage. Typeface gives a brand its personality.

READY TO START A CAMPAIGN

Looking for a place to start your next campaign? Look no further. We’re a full-service digital and design agency specializing in marketing for emerging and established businesses. Our strategic and creative services increase business revenue by connecting with customers in the digital world, including social media advertising, print ads, website design and development, search engine optimization, video marketing, and email marketing campaigns. Our focus is on the entire customer journey, from awareness to purchase and beyond, to ensure your brand continues to resonate with your audience even after the initial engagement.

If you’re ready to get your campaign started, click the “Get Started” button below. But if you’re unsure about how we can add value, we’d still love to talk to you. Simply click the “Contact Us” button, and we’ll respond within 24 hours.

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