One easy method to market your website to visitors again and again is by understanding what your visitors' actual needs are. First, consider what is motivating them to visit your site. Second, offer excellent and engaging content to incentivize customers to return. Provide new and returning visitors with relevant information. Here is an example: If your site is focused on selling clothing, you can use content and visuals focused on style trends. Use keywords and colors that r

Your homepage is the first impression any user receives of your business. Having a website that’s easy to understand and navigate (this is called “user experience” or “UX”) is the most important factor of any site, and just as important, your homepage needs to capture the user’s attention so they can take action. Although there are more than four elements you can place on your homepage, we consider the following four the most important ones to consider when redesigning your w

We used to worry about websites being compatible with all the different browsers available, such as Internet Explorer, Safari, Chrome, or Firefox, but now we need to also worry about websites resizing to different devices sizes, including the variety of Android smartphones, iPhones, tablets of all sorts of brands, and more! This is why responsiveness is key in website design. So, what is a responsive website? A responsive website is one that will respond to different screen s

A company’s website is one of its greatest marketing assets. Not only does it establish the credibility of your business, it is often the truest representation of your brand. It speaks to who you are, what you do, and distinguishes you from others in your field. It’s also where most, if not all, of your other marketing tools point. In short, exceptional company website development is a must no matter your industry. And more importantly, your site should be both functional

Everyone knows that their business needs a website. That’s simply how commerce works these days: When someone decides that they might need a new product or service, the first thing they do is go online. If your business doesn’t have a website that establishes credibility and gives your potential customers an accurate view of your unique selling points, then your business might as well not exist. Not all websites are created equal, however. It’s not enough for your business’ w

Ok, so you have developed this awesome logo and brand now what? Well it may be time to start thinking about; how you are going to reach your target audience? A website is the key to any great brand to gain clients and creditability. Well it comes down to essentially four keys elements that are used to further brand identity; as you don’t want it to stray away from your new awesome logo. 1. Content ​Content can truly make or break your site. If the content does not make sense

User experience can be a tricky thing to figure out sometimes mostly due to how many things that it encompasses. Below I have listed 4 things that will help when starting down the road to designing a good user experience. 1. What problem are you solving? User Experience is focused heavily on trying to understand the context, activities, and people in order to solve their problems. In short UX is solving your user's problems. So in that case you need to know what problem you a

Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our client’s needs. Let’s take a look at five design trends of 2014. Flat Design Elements. From the release of iOS7, applications and websites alike are adapting to this flat design element. Depending on a project’s needs, flat design elements can transform a dull project and create a clean and minimal website. Personal Portraits. The keyword here i

There are many small businesses that outsource their web design services to agencies, so it's becoming increasingly important to safeguard your brand equity and ensure the final product is what you're looking for. Faced with many complexities, including a myriad of technical options, pricing, and user functionalities, it can sometimes be difficult to select the right agency. Here are a few tips to consider when selecting the right agency partner: 1. Prioritize: Be sure to com