From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from decade to decade. There are various techniques that were developed that have withstood the sands of time and some that became outdated; by golly, what we'd do to hear a good ol' jingle again! For example, Volkswagen advertisements from the 1950s caught consumer’s attention because of their uncluttered and simple approach. Looking over modern day

In the office, we use music as way of relaxation that helps the imagination flow. It evokes emotions and allows us to immerse ourselves into deep thought, which helps us write more creatively. With the influence of music, the flow of creativity is allowed to blossom, and our thought process becomes clearer, and ideas begin to flourish. Some people require coffee in the morning to keep them alert, but for some, listening to upbeat tunes to gives them that boost. What many don’

It's a little flashback Friday, but it's still new news: we've moved into a brand ew space! After months of site visits, contacting people, and designing- we're moved down little ways from our old space, and we're loving it. A huge shout out to our Operations Team for working hard to make the move as seamless as possible. In the new Studio, we now have a Think Tank (aka resource room) to read and take a breather from the computer screen. We also have a kitchen, outside area,

According to the National Retail Federation, they projected that $18.6 billion will be spent this Valentine’s Day season. Taking into amount of advertising and marketing that is revolved around Valentine’s Day, the $18.6 billion sounds about right. The special day is right around the corner, so we are taking a look at one particular Valentine’s Day campaign in the city of love, Paris, France. This campaign from Flower Council of Holland kind of stole our hearts. Modeled after

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commercial he announced that he was selling everything in the house online at Mayhemsale.com. That’s when the mayhem started. Everyone’s attention was taken away from the game and instead everyone was focused on trying

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features the original Santa from Coke's 1930’s campaign. And thanks to Coke, we expect a jolly, red-suited man to come down a chimney...and drink a Coca-Cola, every year. This campaign shows that traditions create a feel

Many of our team members at the Studio are obsessed with social media. It makes sense, right? But this might have made it difficult for gift-givers: what do you get a person who loves social media? A candle? We found some great gifts such as Facebook pillows, a "Paper Tweet" notepad, or even a hashtag chalkboard! At the end of the day, you know what you would be the perfect present? More Likes, more Follows or hearts on that holiday Instagram post. #socialmedia #socialmediatr

Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our client’s needs. Let’s take a look at five design trends of 2014. Flat Design Elements. From the release of iOS7, applications and websites alike are adapting to this flat design element. Depending on a project’s needs, flat design elements can transform a dull project and create a clean and minimal website. Personal Portraits. The keyword here i

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater

One thing that business should seek is a great company culture. As an agency, we want to make sure we provide the best culture possible for all of our creatives. Company culture is what we do and what we say. Sometimes we can set out with the desire to create an environment that speaks volumes but it can become lost along the way. We can ensure that we promote the culture we want in our business by hiring individuals that fit in the culture we want to create and vise versa by