Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's including doctors, nurses, hospitals, and other private, public, and voluntary organizations, while also including medical equipment, pharmaceutical manufacturers, and health insurance firms. In such a large industry, you want your brand to look different and stand out from the rest, but still fall under recognizable parameters for your industry.
It’s a question every business that sticks around long enough has to confront eventually: Does our company logo need a makeover? Even though this question can sound scary or be a little intimidating, it doesn't have to be. It just means that you are concerned about your company and its growth within the market. So, you maybe wondering, “How can I tell if my logo needs a makeover?” Well, here are eight signs your logo may indeed need a refresh: 1. Has your company name changed
User experience can be a tricky thing to figure out sometimes mostly due to how many things that it encompasses. Below I have listed 4 things that will help when starting down the road to designing a good user experience. 1. What problem are you solving? User Experience is focused heavily on trying to understand the context, activities, and people in order to solve their problems. In short UX is solving your user's problems. So in that case you need to know what problem you a
Color theory is a central and often overlooked area of design. On a simple level, the colors on the warm side of the spectrum- such as red and yellow- are bold, uplifting and energetic. The color spectrum's cooler counterparters -blue and green- exude calmness and feel more reserved. Color theory is particularly relevant when it comes to branding: on an emotional level, in terms of how consumers feel when they look at it; but also on a practical level, in terms of market stan
Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our client’s needs. Let’s take a look at five design trends of 2014. Flat Design Elements. From the release of iOS7, applications and websites alike are adapting to this flat design element. Depending on a project’s needs, flat design elements can transform a dull project and create a clean and minimal website. Personal Portraits. The keyword here i
The Super Bowl that's coming to the Bay Area in February 2016 will not be labeled as "The Big L," afer all. The NFL on Wednesday revealed its official logo for the Super Bowl to be held at Levi's Stadium in Santa Clara. And for one year, the NFL has decided to do away with Roman numerals. Instead of the possible punchline-inspiring "Super Bowl L," the game will officially be recognized as Super Bowl 50, something the loser of the championship game will certainly come to appre
Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the answer, the easier it is for us to create a brand that represents everything the client wants. This isn't always the case. We understand our clients are busy - they own businesses after all - so there are sometime
Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater
At SBC we specialize in restaurant branding, and the new Olive Garden logo has definitely won our seal of approval. Established in 1982, Olive Garden is a chain of fast casual dining of Italian-American cuisine, famous for its endless supply of bread sticks (and salad) during the meal and infamous for serving subpar food in cookie-cutter, generic, faux-Italian settings. There are more than 800 Olive Gardens around the world; the large majority in the U.S. but locations ranges
Do you want to come across as boring? That's an easy answer - no! The easiest fix to this is to let your personality show in your brand. Social Media: Having boring content in your social media posts can result in your platforms hearing crickets, i.e. no engagement. Don't be afraid to show off your personality in posts! Let your personality shine through your content, so your audience will see you as more personable and relatable. Isn't that the point of social media anyway?