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Does Your Brand's Logo Stand Out From the Healthcare Pack?
Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's...
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Does Your Logo Need a Makeover?
It’s a question every business that sticks around long enough has to confront eventually: Does our company logo need a makeover? Even...
Is My Website User-Friendly?
User experience can be a tricky thing to figure out sometimes mostly due to how many things that it encompasses. Below I have listed 4...
Color Theory
Color theory is a central and often overlooked area of design. On a simple level, the colors on the warm side of the spectrum- such as...
Five Design Trends of 2014
Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our...
Super Bowl ReBrand
The Super Bowl that's coming to the Bay Area in February 2016 will not be labeled as "The Big L," afer all. The NFL on Wednesday revealed...
Building A Brand With No Information
Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the...
Typography in Brands
Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a...
Definition of Rebranding From An SBC Designer
At SBC we specialize in restaurant branding, and the new Olive Garden logo has definitely won our seal of approval. Established in 1982,...
Show That Personality!
Do you want to come across as boring? That's an easy answer - no! The easiest fix to this is to let your personality show in your brand....
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