Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features the original Santa from Coke's 1930’s campaign. And thanks to Coke, we expect a jolly, red-suited man to come down a chimney...and drink a Coca-Cola, every year. This campaign shows that traditions create a feel

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for One, For All.” Not only have they reached out to influencers in the traditional media sphere such as Ellen DeGeneres, they’ve covered the nontraditional media on YouTube as well. Target’s strategy has gone in the

Pairing fonts can be a challenge and become very stressful. Selecting two or more fonts that work well is one thing - selecting two or more fonts that work together to achieve your typographic aims may cause you a headache. Here are a few tips that can help to alleviate the headaches. Using a serif font? Combing it with a sans-serif font usually does the trick. Using a sans-serif font? Combining it with a serif font works as well. Combing two similar fonts is never a good ide

Design is a huge part of SBC’s branding process. We are constantly looking at industry trends, and we try to match them based on our client’s needs. Let’s take a look at five design trends of 2014. Flat Design Elements. From the release of iOS7, applications and websites alike are adapting to this flat design element. Depending on a project’s needs, flat design elements can transform a dull project and create a clean and minimal website. Personal Portraits. The keyword here i

The Super Bowl that's coming to the Bay Area in February 2016 will not be labeled as "The Big L," afer all. The NFL on Wednesday revealed its official logo for the Super Bowl to be held at Levi's Stadium in Santa Clara. And for one year, the NFL has decided to do away with Roman numerals. Instead of the possible punchline-inspiring "Super Bowl L," the game will officially be recognized as Super Bowl 50, something the loser of the championship game will certainly come to appre

Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the answer, the easier it is for us to create a brand that represents everything the client wants. This isn't always the case. We understand our clients are busy - they own businesses after all - so there are sometime

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater

The normal everyday person probably doesn't think about posting to social media platforms beyond a "I have this thought I'm going to share it with everyone I know." At SBC we know A LOT more goes into social media posting than the hope that people will like or share what you have to say. Every three months our social media accounts team goes into in-depth research to make sure we give our clients an up-to-date and relevant social media strategy. We use our analytics to determ

We've had our hands full these past few weeks signing new clients, working on social and brand strategies, implementing campaigns as well as designing websites for many of our clients. Things can get hard to handle sometimes, but throw in having a client in another city, and things can get twice as hard! Don't get us wrong, we are honored we have the opportunity to work with clients in other cities! It's easier to have steady contacts (media or otherwise) in the city your com

Always having access to the Internet has revolutionized the way businesses can communicate with their customers. This revolution is otherwise known as social media. However, just creating social platforms for your business is no longer enough. What good is a communication platform if you don’t do anything with it? To take full advantage of social platforms, businesses need to be engaged with their customers. Engaging, listening and communicating with customers are essentia