Always having access to the Internet has revolutionized the way businesses can communicate with their customers. This revolution is otherwise known as social media. However, just creating social platforms for your business is no longer enough. What good is a communication platform if you don’t do anything with it? To take full advantage of social platforms, businesses need to be engaged with their customers. Engaging, listening and communicating with customers are essential to developing a strong social media presence. It’s through a strong presence that businesses can build lasting relationships with their customers that develop trust and brand loyalty.