The biggest trend in marketing is story telling. People like to be involved in a story instead of being bombarded with advertisements. When developing your brand make sure to share how to brand came to be. The history, choices and adventure you and your employees are taking is exciting, and consumers are more likely to connect with your brand if you’re more personable with your brand’s story. It’s better to have a multi-dimensional story so your story doesn’t fall flat and seem unreal or forced.
Find what makes your brand unique from your competition and feature this in your story. Craft your story and message to what your audiences will find interesting. Be sure to be authentic, enthusiastic and passionate about your brandy story because if you aren't your audience won't be either!