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Brand Storytelling: Still Relevant in 2015? (Part 1)
Recentely, we received a project request from a great organization that’s ready to rebrand their company. Quite frankly, they believed the best way to re-create the company would be to truly tell their story – express to their audience the characteristics, values and attributes that makes them unique and clarifies who they are, what they do and what their business is about. This makes you think, is brand storytelling really the way to go? Will it have staying power well into
