Recentely, we received a project request from a great organization that’s ready to rebrand their company. Quite frankly, they believed the best way to re-create the company would be to truly tell their story – express to their audience the characteristics, values and attributes that makes them unique and clarifies who they are, what they do and what their business is about. This makes you think, is brand storytelling really the way to go? Will it have staying power well into

With 2015 around the corner, it’s time to refresh the reading list. From business to leadership to biographies to storytelling, at Studio Brand Collective- we like to be well read. Here’s our list for 2015 (so far): Steve Jobs by Walter Isaacson. A classic book for nonfiction lovers and marketing experts alike. #GIRLBOSS by Sophia Amoruso. Sophia is the CEO of infamous e-commerce retail site, NastyGal, and inspiring Gen Y ladies to be a “girlboss.” Linchpin: Are You Indispens

We live in an age where everything has gone digital, and let's face it makes a lot of things in our lives A LOT easier than would be otherwise. However, in a consumer driven world, brands have been using their stories to set themselves a part from competition the past few years. Why? Because it works! Brand storytelling is vital for any business because it can keep your brand afloat while your competirors sink around you. It's important to understand that while brand storytel

The biggest trend in marketing is story telling. People like to be involved in a story instead of being bombarded with advertisements. When developing your brand make sure to share how to brand came to be. The history, choices and adventure you and your employees are taking is exciting, and consumers are more likely to connect with your brand if you’re more personable with your brand’s story. It’s better to have a multi-dimensional story so your story doesn’t fall flat and se