Definition of Rebranding From An SBC Designer

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At SBC we specialize in restaurant branding, and the new Olive Garden logo has definitely won our seal of approval. Established in 1982, Olive Garden is a chain of fast casual dining of Italian-American cuisine, famous for its endless supply of bread sticks (and salad) during the meal and infamous for serving subpar food in cookie-cutter, generic, faux-Italian settings. There are more than 800 Olive Gardens around the world; the large majority in the U.S. but locations ranges from Mexico to Canada to Kuwait. Olive Garden is owned by Darden Restaurants, who own a total of 2,100 restaurants that also include Red Lobster and LongHorn steakhouse.

In an investor presentation this month, Darden announced that because of Olive Garden’s “same-restaurant sales lagging Knapp-Track recently” they are “implementing a comprehensive brand renaissance plan to regain momentum” that includes a redesigned logo and restaurant, among other changes. We love it! The new logo is fresh and contemporary, which is very beneficial for a new generation. The design is more open and vibrant, creating an atmosphere that promotes togetherness, while maintaining the casual warmth and family-friendly nature guests love about Olive Garden.

#brand #branddesign #brandidentity #behindthescenes #graphicdesign #logo

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