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Does Your Logo Need a Makeover?

It’s a question every business that sticks around long enough has to confront eventually: Does our company logo need a makeover? Even though this question can sound scary or be a little intimidating, it doesn't have to be. It just means that you are concerned about your company and its growth within the market. So, you maybe wondering, “How can I tell if my logo needs a makeover?” Well, here are eight signs your logo may indeed need a refresh: 1. Has your company name changed

Pro Tips for Mastering Christmas Tree Design

Pro Tips for Mastering Christmas Tree Design

Are you looking to mix up your Christmas holiday decorating tradition this season? Let us walk you through a few tree design pointers that will make you look like a pro and ad a new flair to your Christmas tree traditions. It all begins with deciding whether you want to an artificial or natural tree. They both have pros and cons, so it completely depends on the individual’s preference. Feel free to take the word “tree” lightly and create your own using unconventional alternat

The Strategy Behind the Presidential Candidates’ Logo Designs

On any given day, we see hundreds (if not thousands) of logos for small businesses, corporations, and even for individuals. No matter the scale or reach, the intent behind a logo remains the same: to provide a face that tells a story about the brand. This is no exception in the realm of politics. During election time, it seems like overnight the world is flooded with new logos for individual candidates, all campaigning for the same result. But what is it that makes a Presiden

How-To Get More Decorative With Your Pumpkin Designs!

How-To Get More Decorative With Your Pumpkin Designs!

If there is one thing that any design agency loves, it’s the excuse to get creative with anything! Halloween happens to be one of our favorites excuses to get wild with our costumes, office décor, and pumpkins! One of the best techniques for creating a unique Halloween decoration is to not carve your pumpkin at all. There are plenty of other tools to use, like markers, paints, paper cutouts, bedazzles, and other decorations. This way, you can avoid the mess and keep all the f

How to Design Websites for a Specific Target Audience

How to Design Websites for a Specific Target Audience

Ok, so you have developed this awesome logo and brand now what? Well it may be time to start thinking about; how you are going to reach your target audience? A website is the key to any great brand to gain clients and creditability. Well it comes down to essentially four keys elements that are used to further brand identity; as you don’t want it to stray away from your new awesome logo. 1. Content Content can truly make or break your site. If the content does not make sense

The Simple Do’s and Don’ts of Photoshop

The Simple Do’s and Don’ts of Photoshop

Let’s be real, Photoshop is almost like magic… almost… but we don’t want to fall into the “big Photoshop fails” list so here are our top 5 professional suggestions when using Photoshop: 1. DO color correction and play with levels, contrast, and saturation, but DO NOT overuse filters because they can make your images look too much like Instagram, instead create your own filters! 2. DO play plastic surgeon and dentist to enhance a model, but DO NOT play Frankenstein. It’s alway

Studio News: We Moved!

Studio News: We Moved!

It's a little flashback Friday, but it's still new news: we've moved into a brand ew space! After months of site visits, contacting people, and designing- we're moved down little ways from our old space, and we're loving it. A huge shout out to our Operations Team for working hard to make the move as seamless as possible. In the new Studio, we now have a Think Tank (aka resource room) to read and take a breather from the computer screen. We also have a kitchen, outside area,

Studio Outing: The Printing Museum

Studio Outing: The Printing Museum

Last Thursday, a few of our team members went to The Printing Museum for the “Young Professional’s Mixer.” They walked around, made prints of the Gutenberg bible, and learned about the printing machines and linotype with in-house artist, Charles Criner. It was a great learning experience; we feel that gaining an understanding about the processes such as letterpress and printmaking are an integral part of continuing our education. It was a proud moment when one of our lady tea

Color Theory

Color Theory

Color theory is a central and often overlooked area of design. On a simple level, the colors on the warm side of the spectrum- such as red and yellow- are bold, uplifting and energetic. The color spectrum's cooler counterparters -blue and green- exude calmness and feel more reserved. Color theory is particularly relevant when it comes to branding: on an emotional level, in terms of how consumers feel when they look at it; but also on a practical level, in terms of market stan

Typography in Brands

Typography in Brands

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater

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