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SBC's 3 Rules to Branding

Competitor Analysis: Who Is Your Competitor?

Competitor Analysis: Who Is Your Competitor?

Doing a competitor analysis is an integral part of our branding strategy. It’s good to know what businesses are in the same industry as our clients, what they are doing, and how we can differentiate. So when it comes to competitors, how do we define competitors? Location. Location, location, location. Where is your competitor located? How close? How far? Are they more accessible? Branding. What is their branding like? This can range from anywhere between the brand messaging,

Building A Brand With No Information

Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the answer, the easier it is for us to create a brand that represents everything the client wants. This isn't always the case. We understand our clients are busy - they own businesses after all - so there are sometime

Typography in Brands

Typography in Brands

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater

Brand Storytelling

We live in an age where everything has gone digital, and let's face it makes a lot of things in our lives A LOT easier than would be otherwise. However, in a consumer driven world, brands have been using their stories to set themselves a part from competition the past few years. Why? Because it works! Brand storytelling is vital for any business because it can keep your brand afloat while your competirors sink around you. It's important to understand that while brand storytel

Show That Personality!

Show That Personality!

Do you want to come across as boring? That's an easy answer - no! The easiest fix to this is to let your personality show in your brand. Social Media: Having boring content in your social media posts can result in your platforms hearing crickets, i.e. no engagement. Don't be afraid to show off your personality in posts! Let your personality shine through your content, so your audience will see you as more personable and relatable. Isn't that the point of social media anyway?

Yes, Creating A Consistent Brand Online is Important!

Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. However a consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients. By projecting your business’s unique personality, you send a clear message about who you work with and what your business is all about. Unfortunately

How Strategy Leads Design At SBC

How Strategy Leads Design At SBC

A lot of thought and strategy goes into an initial client meeting. To make sure your brand is an accurate representation of your company, many hours of behind the scene meetings and research are done. After our initial research phase, our brand associates get to work on a strategy that explains target audiences, how we are going to brand your company, a full marketing plan and social engagement strategy. Each strategy is different because we tailor all research and ideas to i

How to Create A Compelling Strategy for your Brand!

First, let us say that your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market: The

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