There are myriad ways to reach out to customers online and expand your reach, but a question we hear again and again at SBC comes down between two of them. Which is better, Facebook Advertising or PPC? Each platform offers its own unique advantages, and we have many great articles on both of them. For the sake of comparing them head-to-head, however, we will look at them in terms of reach, targeting, and analytics. Facebook Advertising First of all, yes, we know that some for

From the elaborate, extravagant techniques of the Victorian Era to today's modern simplistic approach, advertising has evolved from decade to decade. There are various techniques that were developed that have withstood the sands of time and some that became outdated; by golly, what we'd do to hear a good ol' jingle again! For example, Volkswagen advertisements from the 1950s caught consumer’s attention because of their uncluttered and simple approach. Looking over modern day

According to the National Retail Federation, they projected that $18.6 billion will be spent this Valentine’s Day season. Taking into amount of advertising and marketing that is revolved around Valentine’s Day, the $18.6 billion sounds about right. The special day is right around the corner, so we are taking a look at one particular Valentine’s Day campaign in the city of love, Paris, France. This campaign from Flower Council of Holland kind of stole our hearts. Modeled after

Being an account manager is not all talk and strategy. There’s no such thing as a “typical day” because it varies depending on client meetings and last-minute deliverables. But if I had to break it down, here’s rough look into a day in the life of an account manager: Morning – Mental preparation. To-Do list writing. Coffee consummation. Get on ProofHub, Work Email, and Sendible (at all time). Breakfast consummation (aka French Toast Crunch). Afternoon - Social media reporting

In preparation for Super Bowl 2015, we're throwing it back to 2014. Last year's Super Bowl blowout left the audience clamoring for entertainment, and last year they did not disappointment. Here are our Top 3 commercials from the 2014 Super Bowl: 1. Radio Shack: We love it when a company can poke a little fun at itself, and that's exactly what Radio Shack did. The 80's called...and they said that the commercial was "way cool." Relive the 80's by watching the commercial: 2. Oik

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commercial he announced that he was selling everything in the house online at Mayhemsale.com. That’s when the mayhem started. Everyone’s attention was taken away from the game and instead everyone was focused on trying

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features the original Santa from Coke's 1930’s campaign. And thanks to Coke, we expect a jolly, red-suited man to come down a chimney...and drink a Coca-Cola, every year. This campaign shows that traditions create a feel

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for One, For All.” Not only have they reached out to influencers in the traditional media sphere such as Ellen DeGeneres, they’ve covered the nontraditional media on YouTube as well. Target’s strategy has gone in the

Advertising 101 always stress one thing; when in doubt or lacking your creative “Ah Ha Moment,” use the classic advertising formula of babies & animals. Chances are that most commercials that make us say “oh and ah” have our furry (or sometimes non furry) friends in them. This has been an easy and useful method of advertising for decades due to its high success rate. The goal in advertising is to get the target audience to connect with the product or service, in which you wou

Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now I have never stopped learning. Being able to have an understanding for the branding industry and keep up with everything that is going on around me is certainly a difficult task. However, I have no doubt that I would not be able to gain this experience anywhere else. My day consists of working with Nicole, the brand-marketing executive, to