Social Media: It's More Important Than You Think
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First thing our social media coordinators do in the morning, like many people do, is check their email! Sometimes our clients will email news to us over night they would like to be featured on their pages. If not, our social media associates continue with the scheduled content for that day. Each social media associate has multiple client's social media accounts they are responsible for writing content for, gathering and putting together images and day-to-day maintainence and

Have Fun With Your Marketing Materials
When most people think of marketing materials, they think of boring newsletters and information sheets. Your materials might be in need of a pick me up - if they aren't visually appealing who is going to take the time to read it? Try creating a fun, informative newsletter that grabs your audience's attention and makes them want to keep reading. This can include using your brand's colors throughout the newsletter, using image examples of your work or even incorporating visuals

Life In The Fast Lane
There are days at SBC when I have the luxury of taking things easy. I have time for rounds of edits and idea meetings with my team of creatives to cultivate the perfect strategy for a client. Other days — not so much. I can have a to-do list of the top 10 things I need to finish that particular day, but by 11 a.m., I’m hit with a tidal wave of various things that give me a headache and makes my energy wane. First thing first: coffee. Once I’ve chugged an acceptable amount of

SBC Behind the Scenes
Working with creative, unique, opinionated, successful businesses owners, designers, writers, men and women is the highlight of our jobs. Everyday our team members are able to hear the thoughts of fellow colleagues and clients, which echo brilliance and resonate creativity. Regularly, we are reminded that we are students in this office -- learning what it means to strategically design a brand and advertise it well in a constantly changing market. Here at Studio Brand Collect

Research and Prep: Pitching for a Client!
Being prepared for a client proposal meeting for us means ensuring we do extensive research on the company. Here are the key principles to follow: 1)Understanding your potential client’s customers is the first phase of developing a brand awareness strategy. This includes understanding why customers choose one brand over another. Not only will this help shape your pitch, but it will also show you’re willing to go the extra mile. 2) Once you’ve gathered all your ideas, try aski

Portfolios
Portfolios aren't just for college grads looking for work post graduation. We recently updated our website and portfolio to show our new work and our new look! It's important to brand your portfolio like you've branded yourself, so you show consistency. We have a our portfolio online as well as a hard copy to hand to potential clients to view at their leisure. Make sure to either give prospective employers a copy of your portfolio either through digital means like on a USB or