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Does Your Brand's Logo Stand Out From the Healthcare Pack?

Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's including doctors, nurses, hospitals, and other private, public, and voluntary organizations, while also including medical equipment, pharmaceutical manufacturers, and health insurance firms. In such a large industry, you want your brand to look different and stand out from the rest, but still fall under recognizable parameters for your industry.

Does Your Logo Need a Makeover?

It’s a question every business that sticks around long enough has to confront eventually: Does our company logo need a makeover? Even though this question can sound scary or be a little intimidating, it doesn't have to be. It just means that you are concerned about your company and its growth within the market. So, you maybe wondering, “How can I tell if my logo needs a makeover?” Well, here are eight signs your logo may indeed need a refresh: 1. Has your company name changed

Color Theory

Color Theory

Color theory is a central and often overlooked area of design. On a simple level, the colors on the warm side of the spectrum- such as red and yellow- are bold, uplifting and energetic. The color spectrum's cooler counterparters -blue and green- exude calmness and feel more reserved. Color theory is particularly relevant when it comes to branding: on an emotional level, in terms of how consumers feel when they look at it; but also on a practical level, in terms of market stan

Super Bowl ReBrand

Super Bowl ReBrand

The Super Bowl that's coming to the Bay Area in February 2016 will not be labeled as "The Big L," afer all. The NFL on Wednesday revealed its official logo for the Super Bowl to be held at Levi's Stadium in Santa Clara. And for one year, the NFL has decided to do away with Roman numerals. Instead of the possible punchline-inspiring "Super Bowl L," the game will officially be recognized as Super Bowl 50, something the loser of the championship game will certainly come to appre

Typography in Brands

Typography in Brands

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater

Definition of Rebranding From An SBC Designer

Definition of Rebranding From An SBC Designer

At SBC we specialize in restaurant branding, and the new Olive Garden logo has definitely won our seal of approval. Established in 1982, Olive Garden is a chain of fast casual dining of Italian-American cuisine, famous for its endless supply of bread sticks (and salad) during the meal and infamous for serving subpar food in cookie-cutter, generic, faux-Italian settings. There are more than 800 Olive Gardens around the world; the large majority in the U.S. but locations ranges

How Strategy Leads Design At SBC

How Strategy Leads Design At SBC

A lot of thought and strategy goes into an initial client meeting. To make sure your brand is an accurate representation of your company, many hours of behind the scene meetings and research are done. After our initial research phase, our brand associates get to work on a strategy that explains target audiences, how we are going to brand your company, a full marketing plan and social engagement strategy. Each strategy is different because we tailor all research and ideas to i

Does Your Business Need A New Brand Identity?

A picture is worth a thousand words and so does your logo. “A logo is your business’s public face,” says Patrick Llewellyn, president and CEO of 99designs, a graphic design firm where business hold online contests to find new logos. If you are wondering if your brand needs a logo revamp, here are some signs to guide you: 1.Your logo does not adapt well to modern media If your logo was designed over 10 years ago then it might not be optimized to work well on websites or social

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