Social media, now more than ever, has become a helpful communication channel that can provide healthcare professionals with the opportunity to connect with potential and existing patients from all over the world. When used properly, social media can even have the power to grow your practice. Like the sound of that? We do too. That’s why we’ve outlined three social media guidelines that you can start using to help shape a successful social media marketing strategy.
1. Involve Your Team
Whether you’re working with a marketing agency or not, it’s important to involve your team to support your social media marketing strategy. Social media is a great way for a potential patient to dig deeper into what your practice provides through photos, videos, or articles that you share to your page. One way to get your team involved in your social media strategy is to share photos of staff members and spotlight their role in the office. Another way is to shoot a demo video of a specific procedure or treatment that your office offers with the staff members that preform them. If you can get a potential patient to feel as if they already know your staff by involving your team in your social media posts, then your well on you’re way to gaining them as a patient.
2. Use #Hashtags
Hashtags are used to search and sort social media content that’s associated with the word that follows the pound sign. Using hashtags is a popular method that can help make your social media posts discoverable by the people who matter to your practice. For example, if you’re a medical spa that’s offering a special holiday price on lip injections to smooth wrinkles and restore fullness to the lips, you’ll want to include hashtags like #lipfillers and #lipinjections into your social post. Since these hashtags are extremely popular and can be discovered by anyone through a social media search, the best way to optimize your post for the best results is to geo-tag your posts’ location. By geo-tagging your post to Houston, TX, your hashtag will filter the post to become more relevant to the people in Houston that are searching for photos that include those hashtags.
3. Patient Engagement
Patient engagement starts with tracking your practice’s reputation from reviews across multiple social platforms. When it comes to online reviews, the facts are clear: Reviews are social proof of the experience you provide for your patients. That’s why it’s more important than ever to respond to any and all reviews, negative or positive. Patients like to know that you are fully engaged in what they have to say about your medical practice—this is a critical component for maintaining the success and growth of your business. With the right reputation management tools, your office can treat each patient with the personal engagement that he or she wants and deserves.
It can be challenging to juggle your social media and reputation management when you need to focus on the patients in your office. At Creative8, we understand that patient care is your priority. That’s why marketing your practice is our priority. See what we can do for you with a free digital marketing audit on your practice’s online presence. Click here to request one!