On January 11, 2018, Mark Zuckerberg made a Facebook post declaring a major change to the way that Facebook is being built. "The research shows that when we use social media to connect with people we care about, it can be good for our well-being,” he said. “We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health. On the other hand, passively reading articles or watching videos—even if they're entertaining or informative—

Social media, now more than ever, has become a helpful communication channel that can provide healthcare professionals with the opportunity to connect with potential and existing patients from all over the world. When used properly, social media can even have the power to grow your practice. Like the sound of that? We do too. That’s why we’ve outlined three social media guidelines that you can start using to help shape a successful social media marketing strategy. 1. Involve

The difference between social media posts and social media campaigns boils down to one answer: your goal. Outlining your goals and measurable objectives for social media will help guide your strategy. Not every business needs a social media campaign, but every business should have a social media strategy that clearly defines your business goals. Goals that do not require a return on investment do not require social media campaigns. So, if your goal is to share your company cu

What is the first thing you do when you wake up? If you’re like me, you check your phone, check your email, and of course, browse through your favorite social media platforms. Social media has become ingrained in most of our daily lives. Even if you do not use social media daily, your customers do, and social media offers an effective, cost-efficient way to reach them. Most business already have a Facebook page, Twitter page, or an Instagram account, but struggle with low num

Just when you thought kick-starting a new Instagram page would be a challenge, Instagram has now introduced a new algorithm!

Believe it or not, social media is becoming as important to healthcare as finding a good insurance provider. Social media can help doctors gain news patients, strengthen relationships with current ones, and help to create brand ambassadors who will promote your practice through testimonials and referrals. According to the PwC Health Research Institute, 90 percent of adults between 18-24 years of age say that they would trust medical advice shared by others in their social net

Social media has revolutionized the way B2B marketers do business — and the evolution has been rapid. Looking to learn some social media tips to keep up? Discover how to structure your strategy and promote your B2B company like a pro with Studio Brand Collective! ​ Social media starts with your best customers, or brand advocates. Do you have a strategy to turn them into your biggest marketing asset? We can help! Call Studio Brand Collective today at (713) 863-1141 or clic