Plenty of business review tools and apps have come and gone over the past 20 years, but none has caught on quite like Yelp. Managed properly, your business’ Yelp profile can be a tremendous source of leads and referrals for your medical practice or health-related business. Without a proper strategy in place to deal with Yelp, however, bad reviews can quickly become a huge, costly headache that sinks your new-patient numbers. With more and more consumers relying upon digital p

Are you thinking about developing a sign for your new or existing practice? Or are you considering upgrading your existing sign to a new more eye-catching one? Well Creative8 is here to help. Here are three tips to guiding you on the right path in creating your outdoor signage. Choose eye-catching colors. Color plays a key role in the overall identity and recognition of your brand, but it could also make or break your outdoor signage. Studies have shown that 80 percent of the

The healthcare industry has always been a widely discussed topic around the world, and as the use of social media continues to rise, industry professionals are becoming more active on social platforms to communicate important messages and connect with their audiences. Below are five examples of top-notch healthcare social media campaigns. 1. Carilion Clinic #YESMAMM Campaign The Carilion Clinic, located in Roanoke, Va. launched the #YESMAMM campaign in 2011 to raise awareness

When new healthcare clients come to Creative8’s Houston office to discuss the possibility of running a new marketing campaign, they almost always have plenty of questions about how to attract new patients to their practice. Oftentimes, they’re surprised to discover that their focus should actually be on getting returning patients to come back. Here’s why: It costs about five times as much to attract a new customer than to retain an existing one. The probability of convincing

When it comes to building a brand, everything starts with a name. Brand names are more than just a unique string of words. They’re powerful symbols encompassing everything consumers think, feel, and know about your business. In addition to communicating a brand’s promise and symbolic identity to consumers, they also carry larger, linguistic associations. Brand names must be able to handle the rigors of many different kinds of marketing campaigns in order to ensure that your b

Social media, now more than ever, has become a helpful communication channel that can provide healthcare professionals with the opportunity to connect with potential and existing patients from all over the world. When used properly, social media can even have the power to grow your practice. Like the sound of that? We do too. That’s why we’ve outlined three social media guidelines that you can start using to help shape a successful social media marketing strategy. 1. Involve

New patient acquisition is essential to the health and longevity of any healthcare practice, which it’s why it’s imperative to perfect the patient acquisition process. One mistake that medical practices often make is marketing too broadly instead of determining the best audience to target. You can’t be everything for everyone, so evaluating your practice’s specific niche will help you craft a strategy for reaching your ideal patients. Here are six steps that you can take to s

Congrats! You have new subscribers in your email contact list. So, what’s next? Now that they have trusted you with their email address and have signed up to receive more information, you want to deliver relatable, timely, and resourceful information in a well-designed layout. Content A newsletter should be crafted as a conversation with your audience. There is no one-size-fits-all type of newsletter. A lot of variables affect the drafting of a newsletter template; some of th

The marketing trends in healthcare for 2018 can seem pretty similar to the trends in 2017 with all the focus on digital marketing. But it’s less of if you’re using them in your marketing plans and more of how you’re using them in your marketing plans. So, as you look ahead to plan for your 2018 marketing initiatives, here are the significant trends you need to get right: 1. Social media should’ve started yesterday. If you think having a company Facebook page alone puts you ah

Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's including doctors, nurses, hospitals, and other private, public, and voluntary organizations, while also including medical equipment, pharmaceutical manufacturers, and health insurance firms. In such a large industry, you want your brand to look different and stand out from the rest, but still fall under recognizable parameters for your industry.