“What is brand development?” That’s a question we get often here at Studio Brand Collective’s Houston headquarters. A lot of small to medium-sized business administrators and entrepreneurs know that brand development is probably important to growing their revenues. They just aren’t sure what brand development actually entails or why it helps. Fortunately, Studio Brand Collective is here to help! We’re a full-service digital + design agency that guides our clients through ever

Doing a competitor analysis is an integral part of our branding strategy. It’s good to know what businesses are in the same industry as our clients, what they are doing, and how we can differentiate. So when it comes to competitors, how do we define competitors? Location. Location, location, location. Where is your competitor located? How close? How far? Are they more accessible? Branding. What is their branding like? This can range from anywhere between the brand messaging,

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for One, For All.” Not only have they reached out to influencers in the traditional media sphere such as Ellen DeGeneres, they’ve covered the nontraditional media on YouTube as well. Target’s strategy has gone in the

Crafting brands is what we love to do, so what happens when we get a client who doesn't give any direction or information for the brand-to-be? We have a set process where we ask many in depth questions to maiximize the information we get from clients. The better the answer, the easier it is for us to create a brand that represents everything the client wants. This isn't always the case. We understand our clients are busy - they own businesses after all - so there are sometime

The normal everyday person probably doesn't think about posting to social media platforms beyond a "I have this thought I'm going to share it with everyone I know." At SBC we know A LOT more goes into social media posting than the hope that people will like or share what you have to say. Every three months our social media accounts team goes into in-depth research to make sure we give our clients an up-to-date and relevant social media strategy. We use our analytics to determ

Working in a business where deadlines are constantly approaching and changing in the blink of an eye, it’s important to find a way to stay organized. With numerous clients it can be easy to let some of the little details slip through the cracks. Studio Brand Collective is determined not to neglect those little details and to give every one of our clients the attention they deserve. So whether it’s typing up a to-do list, color coordinating by date or client or keeping a detai

Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now I have never stopped learning. Being able to have an understanding for the branding industry and keep up with everything that is going on around me is certainly a difficult task. However, I have no doubt that I would not be able to gain this experience anywhere else. My day consists of working with Nicole, the brand-marketing executive, to

First thing our social media coordinators do in the morning, like many people do, is check their email! Sometimes our clients will email news to us over night they would like to be featured on their pages. If not, our social media associates continue with the scheduled content for that day. Each social media associate has multiple client's social media accounts they are responsible for writing content for, gathering and putting together images and day-to-day maintainence and

Working with creative, unique, opinionated, successful businesses owners, designers, writers, men and women is the highlight of our jobs. Everyday our team members are able to hear the thoughts of fellow colleagues and clients, which echo brilliance and resonate creativity. Regularly, we are reminded that we are students in this office -- learning what it means to strategically design a brand and advertise it well in a constantly changing market. Here at Studio Brand Collect

Being prepared for a client proposal meeting for us means ensuring we do extensive research on the company. Here are the key principles to follow: 1)Understanding your potential client’s customers is the first phase of developing a brand awareness strategy. This includes understanding why customers choose one brand over another. Not only will this help shape your pitch, but it will also show you’re willing to go the extra mile. 2) Once you’ve gathered all your ideas, try aski