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2015 Is Already Off To A Rockin' Start!

2015 Is Already Off To A Rockin' Start!

We're a little late posting the news but we are super excited about our 5 nominations for the 2015 American Advertising Awards "Addys"! We're excited about the award-winning pieces that will be announced at the annual awards ceremony on Feb. 19th. And as if that weren't enough, we were just notified that we were named "Marketer of the Year" in the Professional Services Agency category. We're very excited about attending the awards dinner on March 5th to see who will snag the

Guidelines For Mixing Fonts

Guidelines For Mixing Fonts

Pairing fonts can be a challenge and become very stressful. Selecting two or more fonts that work well is one thing - selecting two or more fonts that work together to achieve your typographic aims may cause you a headache. Here are a few tips that can help to alleviate the headaches. Using a serif font? Combing it with a sans-serif font usually does the trick. Using a sans-serif font? Combining it with a serif font works as well. Combing two similar fonts is never a good ide

Typography in Brands

Typography in Brands

Typography can say a lot about your brand. Often, it's your brand's first impression on a customer. Whether your name is displayed on a billboard, business card or website, it's communicating something about your brand. The very first visual impression prompts a consumer to form an idea of what your brand is all about. They immediately conduct a superficil evaluation of who you are and what you do. Choosing the appropriate typography to incorporate into your advertising mater

Definition of Rebranding From An SBC Designer

Definition of Rebranding From An SBC Designer

At SBC we specialize in restaurant branding, and the new Olive Garden logo has definitely won our seal of approval. Established in 1982, Olive Garden is a chain of fast casual dining of Italian-American cuisine, famous for its endless supply of bread sticks (and salad) during the meal and infamous for serving subpar food in cookie-cutter, generic, faux-Italian settings. There are more than 800 Olive Gardens around the world; the large majority in the U.S. but locations ranges

How Strategy Leads Design At SBC

How Strategy Leads Design At SBC

A lot of thought and strategy goes into an initial client meeting. To make sure your brand is an accurate representation of your company, many hours of behind the scene meetings and research are done. After our initial research phase, our brand associates get to work on a strategy that explains target audiences, how we are going to brand your company, a full marketing plan and social engagement strategy. Each strategy is different because we tailor all research and ideas to i

Does Your Business Need A New Brand Identity?

A picture is worth a thousand words and so does your logo. “A logo is your business’s public face,” says Patrick Llewellyn, president and CEO of 99designs, a graphic design firm where business hold online contests to find new logos. If you are wondering if your brand needs a logo revamp, here are some signs to guide you: 1.Your logo does not adapt well to modern media If your logo was designed over 10 years ago then it might not be optimized to work well on websites or social

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