It’s that time again! Time to write the next company newsletter, and you find yourself struggling to figure out what to write about. You may be wondering, “Didn’t I write about this last time?” or “Haven’t they heard this before?” No worries. Below are five killer ideas that you can use for your next online newsletter. The Scare Tactic The scare tactic, or the educational tactic, is a great method to grab your readers’ attention and keep them engaged. For instance, healthcare

Congrats! You have new subscribers in your email contact list. So, what’s next? Now that they have trusted you with their email address and have signed up to receive more information, you want to deliver relatable, timely, and resourceful information in a well-designed layout. Content A newsletter should be crafted as a conversation with your audience. There is no one-size-fits-all type of newsletter. A lot of variables affect the drafting of a newsletter template; some of th

Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like this one: Plant identical seeds in three different pots. Place one in a dark space and water it daily; place one in the sun and don’t water it; and place another in the sun and water it daily. Then, watch the different results achieved as the weeks go by. We didn’t know it back then, but we were learning the fundamentals of A/B testing. A/B te

Landing pages are standalone webpages distinct from your main website that have been designed for a single focused objective—typically collecting digital leads. They’re a critical part of several different kinds of digital marketing campaigns, including pay-per-click (PPC) advertising, social media advertising, and more. One of the most common digital campaigns that often requires a landing page is email marketing. Emails and landing pages work hand-in-hand to streamline a sp

You’ve spent hours crafting the perfect marketing email. You have a call-to-action, eye-catching visuals, and enticing content—but your target market doesn’t know that. Your email is one of dozens, maybe even hundreds, that a reader receives each day. A successful email marketing campaign starts with a subject line that captures the attention of your reader and convinces them to open your email. Creating powerful subject lines isn’t as simple as stating what waits inside your

Developing a targeted, marketing contact email list of potential customers takes time. It’s an ongoing process. In the beginning, when a business is looking at their nearly empty list and thinking about how long it will take to build up, and how many inbound campaigns will be necessary to do so, the temptation to take a shortcut and buy an email list is strong. However, in our experience, email marketing with a purchased list not only provides mixed results at best, but it ca

There are a few things that everyone knows about marketing on the Internet. They know that their business needs a website, of course—otherwise, your business might as well not exist! A lot of companies also know that they should probably have some kind of social media account and possibly a blog or a newsletter. Nearly everyone is aware that these kinds of online content can help a business prove not only that it exists, but that it is a welcoming and knowledgeable provider o

Email newsletters and promotions are one of the most effective ways to connect to customers—your marketing initiatives go straight to their