One of our favorite campaigns this summer is Coca-Cola’s “Share a Coke”. The massive success this operation has achieved is due to Coca-Cola’s strategy of mass marketing, personalization, and cross marketing. Their campaign not only allows consumers to feel unique, but the brand gets incorporated into this years summer days by promoting “#shareacoke” on multiple social media platforms and encouraging consumers to show off their products. This is what our account executives do

When most people think of marketing materials, they think of boring newsletters and information sheets. Your materials might be in need of a pick me up - if they aren't visually appealing who is going to take the time to read it? Try creating a fun, informative newsletter that grabs your audience's attention and makes them want to keep reading. This can include using your brand's colors throughout the newsletter, using image examples of your work or even incorporating visuals

There are days at SBC when I have the luxury of taking things easy. I have time for rounds of edits and idea meetings with my team of creatives to cultivate the perfect strategy for a client. Other days — not so much. I can have a to-do list of the top 10 things I need to finish that particular day, but by 11 a.m., I’m hit with a tidal wave of various things that give me a headache and makes my energy wane. First thing first: coffee. Once I’ve chugged an acceptable amount of

Working with creative, unique, opinionated, successful businesses owners, designers, writers, men and women is the highlight of our jobs. Everyday our team members are able to hear the thoughts of fellow colleagues and clients, which echo brilliance and resonate creativity. Regularly, we are reminded that we are students in this office -- learning what it means to strategically design a brand and advertise it well in a constantly changing market. Here at Studio Brand Collect

There is no set way for how someone starts his or her own creative process. People can find inspiration in the most random places, so it’s up to you to figure out what works. Make your way to a space that feels comfortable and let your creative mind take off from there. Remember, even the greatest minds didn’t come up with things on the first try, so start your brainstorming to get all of your ideas out. Once that process is done, get to work. It's better to get all the "bad"

Failure is inevitable. No one should be afraid of it because not only does it help you learn from your mistakes, a lot of the time something amazing can come from it. Here in the studio, we go through a lot of revisions in projects because no one gets it perfect the first, second possibly even the fifth try. Each step in the creative process has some kind of failure, whether the design team missed the mark, the content doesn’t reflect the brand or the client doesn’t like a pa

We’ve been working with Houston Rescue and Restore, now United Against Human Trafficking, for the past few months on their rebranding. We're pretty excited about the launch of their new “Let Them Be Heard” ad campaign, a partnership with federal, state and city representatives, Homeland Security, the FBI and Clear Channel Media. View the press coverage here:http://bit.ly/1kCtM9o We've put in a lot of hours and have worked hard on this campaign. Our entire team has learned so

Let's face it, when we're generating content or creating design here at SBC, sometimes it's hard to inspire our creativity. Our minds wander, we get writer's block or we just can't seem to concentrate. No one ever said the creative process was easy! We can have hour long meetings and still not come up with an awesome idea. A few of our team members explain how they break through distraction and find their creative spark. Music "Sometimes music is the only thing that can get

There are many small businesses that outsource their web design services to agencies, so it's becoming increasingly important to safeguard your brand equity and ensure the final product is what you're looking for. Faced with many complexities, including a myriad of technical options, pricing, and user functionalities, it can sometimes be difficult to select the right agency. Here are a few tips to consider when selecting the right agency partner: 1. Prioritize: Be sure to com

First, let us say that your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service. Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market: The