Recruiting and retaining highly motivated candidates can be a challenge, but it’s one your organization can’t afford to ignore. Motivated, engaged employees are key to the success of any business. Are you unsure if you’re finding and retaining the best candidates? If you use these three items when looking for your next hire, you will find yourself much closer to getting your next Rock Star. 1. Be Crystal Clear The first thing that all hiring managers need to do when recruitin

Social media trends come and go as quickly as Pumpkin Spice Latte’s. This year, researchers and marketers are calling Facebook a fading trend, and other social media platforms are ready to fill the empty space. Teens are turning to other platforms such as Snapchat, and marketers are hopping on the Snap train. Pinterest is also on the rise, becoming an integral part of businesses, especially retailers and luxury goods. This platform has a loyal user base, and is next to Facebo

Let's face it, when we're generating content or creating design here at SBC, sometimes it's hard to inspire our creativity. Our minds wander, we get writer's block or we just can't seem to concentrate. No one ever said the creative process was easy! We can have hour long meetings and still not come up with an awesome idea. A few of our team members explain how they break through distraction and find their creative spark. Music "Sometimes music is the only thing that can get

From a creative's perspective, the idea behind any social media platform is to share thoughts, projects and samples of work they are proud of. The easiest way to gain recognition of your brand is to tailor your social media based on what you are interested in. Take advantage of social media platforms that are relevant to your type of business! Instagram accounts are fantastic for photographers for obvious reasons. Show off your photography skills through various filters, angl

In the communications world, we’re surrounded by technology all the time. If we’re not up to date on the current tech, we can miss an opportunity to connect with each other or even our client's target audiences. Every creative communications professional is looking for an innovative, never before tried strategy to reach audiences in a new way. Many digital advertisers and marketers advertise to people based on what they buy or what websites they have been to in the past month

Lisa Congdon is an illustrator, fine artist, and collector based in Oakland, California. She draws her inspiration from her love of nature and animals. Her colorful illustrations of nature and animals take us to the whimsical lands of our childhood. She is predominantly a self-taught painter and drawer and did not begin painting and drawing until she was 31 years old. Her clients range from The Museum of Modern Art, Martha Steward Living Magazine, Target, Urban Outfitters, an

A Short Message Service (SMS) or text messages is a highly cost efficient way of spreading the word quickly about your brand’s products and services through an SMS message sent from your PC to your consumer’s cellphone. Take a look at this infographic on how powerful SMS marketing really is. #marketing #buzz #viral #brandmessage #digitalmedia #communications