All a healthcare or wellness entrepreneur in Houston has to do to understand how lucrative a little positive press can be is to consider the mountains of cash raked in by Dr. Oz last year. You don’t have to be a media star to benefit from a little coverage, of course. Media exposure can put a new medical practice, gym, or consulting business on the map, generating leads and driving brand awareness. That’s good business, but most of you reading this probably already know that.

Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like this one: Plant identical seeds in three different pots. Place one in a dark space and water it daily; place one in the sun and don’t water it; and place another in the sun and water it daily. Then, watch the different results achieved as the weeks go by. We didn’t know it back then, but we were learning the fundamentals of A/B testing. A/B te

You’ve spent hours crafting the perfect marketing email. You have a call-to-action, eye-catching visuals, and enticing content—but your target market doesn’t know that. Your email is one of dozens, maybe even hundreds, that a reader receives each day. A successful email marketing campaign starts with a subject line that captures the attention of your reader and convinces them to open your email. Creating powerful subject lines isn’t as simple as stating what waits inside your

According to the National Retail Federation, they projected that $18.6 billion will be spent this Valentine’s Day season. Taking into amount of advertising and marketing that is revolved around Valentine’s Day, the $18.6 billion sounds about right. The special day is right around the corner, so we are taking a look at one particular Valentine’s Day campaign in the city of love, Paris, France. This campaign from Flower Council of Holland kind of stole our hearts. Modeled after

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commercial he announced that he was selling everything in the house online at Mayhemsale.com. That’s when the mayhem started. Everyone’s attention was taken away from the game and instead everyone was focused on trying

Even though the holidays are over, we still like to look back at holiday campaigns. Coca-Cola is a brand that implements tradition with a contemporary twist. The “Holidays are Coming” TV commercial for Coca-Cola came back and is better than ever. The campaign features the original Santa from Coke's 1930’s campaign. And thanks to Coke, we expect a jolly, red-suited man to come down a chimney...and drink a Coca-Cola, every year. This campaign shows that traditions create a feel

When it comes to partnerships and collaborations, Target dominates the market. In the past, they have partnered with notable designers such as Missoni, Woolrich, and Nate Berkus. This year, they’ve collaborated with TOMS Shoes, and created a campaign called “One for One, For All.” Not only have they reached out to influencers in the traditional media sphere such as Ellen DeGeneres, they’ve covered the nontraditional media on YouTube as well. Target’s strategy has gone in the

Sometimes building too much hype about a new and innovative product launch back backfire. When marketing the release of a product that is cutting edge, make sure the general public understands it because excitement can fade, and if the market can't make sense of your product, your launch will fail. It's easy to stir up excitement over a highly innovative product - if it's new and shiny, consumers will be interested. However, these positive feelings can quickly change to anxie

The normal everyday person probably doesn't think about posting to social media platforms beyond a "I have this thought I'm going to share it with everyone I know." At SBC we know A LOT more goes into social media posting than the hope that people will like or share what you have to say. Every three months our social media accounts team goes into in-depth research to make sure we give our clients an up-to-date and relevant social media strategy. We use our analytics to determ

One of our favorite campaigns this summer is Coca-Cola’s “Share a Coke”. The massive success this operation has achieved is due to Coca-Cola’s strategy of mass marketing, personalization, and cross marketing. Their campaign not only allows consumers to feel unique, but the brand gets incorporated into this years summer days by promoting “#shareacoke” on multiple social media platforms and encouraging consumers to show off their products. This is what our account executives do