One thing that business should seek is a great company culture. As an agency, we want to make sure we provide the best culture possible for all of our creatives. Company culture is what we do and what we say. Sometimes we can set out with the desire to create an environment that speaks volumes but it can become lost along the way. We can ensure that we promote the culture we want in our business by hiring individuals that fit in the culture we want to create and vise versa by letting go of the individuals that don't promote that culture. The right company culture can provide your company with employees who are more engaged in the company, which creates company successes.
With this being said, we believe that investing in your employees is just as important as investing in your clients. When your employees are invested in the company, success will follow. How can you as an owner or a person in leadership ask for commitment when you do not commit to those who commit to you?