RESTAURANT BRANDING
FACON BRAZILIAN STEAKHOUSE
Facón Brazilian Steakhouse is a prime dining restaurant with an upscale ambiance that's perfect for everything from a romantic dinner to a business luncheon. Equipped with a full-service banquet room for business meetings or an intimate wedding, Facón is the premier destination for all of your dining and special occasions. Located inside Vintage Park, Facón features a menu complete with dishes of the highest quality ingredients - including fresh and sustainable seafood, Kobe beef, and Prime grade steaks.
The only luxurious steakhouse to bring Houstonians an authentic, upscale, multi-sensory Brazilian experience, Facón fuses a Brazilian atmosphere with a modern setting. Facón approached SBC to create a complete brand for this upscale restaurant. Located in an area with more than 20 established restaurant, SBC had to create a brand that was bold, unique and provided guests with an elevated dining experience. SBC crafted a branding strategy that has allowed Facón to be one of the busiest and most successful restaurants in Vintage Park.
Brand Design
Social Media Strategy
Web Design and Development
Marketing Materials
Logo Redesign
Engagement Marketing
Business Stationery
Mobile App Design
Indoor/Outdoor Signage
BUFFBURGER
In a dining landscape flooded with fast-casual options and burger joints, BuffBurger emerged with a mission to offer chef-inspired, quality food within a relaxed atmosphere. The challenge was not only to differentiate themselves in a saturated market but also to establish a strong, recognizable brand identity that resonated with their target audience. To navigate these challenges and carve out its niche, BuffBurger partnered with Restaurant Brand Builders for an all-encompassing marketing and branding strategy. This case study outlines the journey of BuffBurger from its launch to hitting its ambitious $1.5 million revenue goal in the first year, planning the opening of a second location in the second year, and significantly increasing revenue from first-time customers through strategic marketing efforts.
Brand Design
Social Media Strategy
Web Design and Development
Marketing Materials
Logo Redesign
Engagement Marketing
Business Stationery
Mobile App Design
Indoor/Outdoor Signage
DAVIS STREET RESTAURANT & CATERING
Located inside the Mosaic hi-rises on the edge of historic Hermann Park, Davis Street at Hermann Park brings reimagined flavors to American comfort food favorites. From the bright green chandeliers to the open kitchen, the restaurant's sleek décor is striking. The concept for this high-end restaurant was over-the-top glamour and indulgence. So when Davis Street approached SB, they wanted to build a brand tat would reflect these characteristics and evolve over time to include more market presence.
SB had to create a brand that was bold, unique and provided guests with an elevated dining experience. To develop this brand, SB worked on all aspects of its marketing including digital marketing, press/media, events, branding, and ongoing marketing campaigns. To complete the experience, Davis Street also introduced its catering division focused on providing catering options for corporate sponsors, sports teams, athletes, and local celebrities. SB was tasked with creating a brand for this business extension as well as marketing these service offerings.
Brand Design
Social Media Strategy
Web Design and Development
Marketing Materials
Logo Redesign
Engagement Marketing
Business Stationery
Mobile App Design
Indoor/Outdoor Signage
Birmingham Pub
Birmingham Pub, a distinguished establishment under a multi-brand hospitality group, is renowned for its innovative pub inpsired cuisine and curated boozy cocktails by their chef. With a focus on revitalizing brand relevance, attracting foot traffic during slow dayparts, and launching a successful Sunday brunch service, Birmingham Pub partnered with SB Digital + Design. Our collaboration aimed to strategically create buzz, enhance brand awareness, increase social engagement, and drive sales through a comprehensive marketing approach.
Birmingham Pub’s collaboration with SB Digital + Design exemplifies the transformative impact of strategic marketing in revitalizing brand relevance, increasing foot traffic, and launching successful new services. Through innovative campaigns, tailored messaging, and a focus on culinary experiences, Birmingham Pub achieved remarkable results in brand awareness, social engagement, restaurant foot traffic, and sales growth, solidifying its position as a premier destination for New American cuisine and boozy cocktails.
Brand Design
Social Media Strategy
Web Design and Development
Marketing Materials
Logo Redesign
Engagement Marketing
Business Stationery
Mobile App Design
Indoor/Outdoor Signage
Cyclone Anaya
The onset of the global COVID-19 pandemic in the spring of 2020 brought unprecedented challenges to businesses worldwide, with the restaurant and hospitality industry being one of the sectors hardest hit. As government mandates forced the closure of dining spaces, restaurants were compelled to quickly adapt or face dire consequences. Cyclone Anaya’s, a beloved Tex-Mex restaurant chain with six locations in Houston, confronted these challenges head-on. Facing the potential loss of their most critical business day, Cinco de Mayo, due to the lockdown, they turned to SB Digital + Design for an innovative marketing campaign to pivot their business model towards curbside pickup and ensure the celebration’s success despite the circumstances.
Brand Design
Social Media Strategy
Web Design and Development
Marketing Materials
Logo Redesign
Engagement Marketing
Business Stationery
Mobile App Design
Indoor/Outdoor Signage
The Toasted Yolk Café
The Toasted Yolk Cafe embarked on a flavorful journey to establish its brand as a premier destination for breakfast and brunch enthusiasts. With a focus on crafting delicious dishes and fostering a warm, inviting atmosphere, the cafe aimed to create a buzz in the market and attract both local patrons and franchise opportunities. This case study delves into the comprehensive strategies deployed to launch The Toasted Yolk Cafe brand, including new location openings, digital marketing initiatives, and the impressive outcomes achieved in terms of brand awareness, social engagement, and overall restaurant success.
Brand Design
Social Media Strategy
Web Design and Development
Marketing Materials
Logo Redesign
Engagement Marketing
Business Stationery
Mobile App Design
Indoor/Outdoor Signage
