As a Houston-based digital marketing agency, it should be no surprise that we have done our fair share of business-to-business campaigns (B2B). One thing that all successful B2B digital marketing campaigns have in common is that they have a strategy. It is all-too-common to see companies that are just winging it with directionless social media campaigns or the odd infographic. However, if these efforts are not contributing to a larger B2B inbound marketing strategy, they are

Tis’ the season to kick your digital marketing game up a notch. That’s how that carol goes, right? The holidays can be a special time filled with visiting loved ones, giving back, and enjoying delicious food. The festive season can also be very loud. While some companies do an awesome job of pulling at your heartstrings and putting you in the holiday spirit, it can still often feel like promotions and discounts are being pelted at you from every angle. So as a business, how d

“What is brand development?” That’s a question we get often here at Studio Brand Collective’s Houston headquarters. A lot of small to medium-sized business administrators and entrepreneurs know that brand development is probably important to growing their revenues. They just aren’t sure what brand development actually entails or why it helps. Fortunately, Studio Brand Collective is here to help! We’re a full-service digital + design agency that guides our clients through ever

User experience can be a tricky thing to figure out sometimes mostly due to how many things that it encompasses. Below I have listed 4 things that will help when starting down the road to designing a good user experience. 1. What problem are you solving? User Experience is focused heavily on trying to understand the context, activities, and people in order to solve their problems. In short UX is solving your user's problems. So in that case you need to know what problem you a

Branding marketing or brand development for your business involves projecting a strong, consistent image throughout every aspect of your marketing efforts, from traditional to online mediums. A consistent brand will maximize your brand presence, enabling potential customers to fully understand the value you provide them. This is all done by projecting what makes you… You! Projecting your business’ unique personality, the message of what your business and values are about is c

5 Ways to Develop a Strong Company Culture You have established your business and are maintaining momentum and retaining your staff, what else do you need to prioritize? Developing a strong company culture. When establishing a business you also establish your company values and culture. The identity of your company is your brand and in order to maintain a consistent and successful brand you have to protect and maintain its culture. Hire the right fit Get the right individuals

Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it. We believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search. The 'free bonus' is that you're link-building and gaining social signals for search engine optimisation as well creating great content - something so

During the Sugar Bowl, an interesting commercial from the infamous Allstate “Mayhem” man came on. Causing mayhem as usual, we watched him break into a couple’s house. The couple posted on social media that they where out of town for the game. At the end of the commercial he announced that he was selling everything in the house online at Mayhemsale.com. That’s when the mayhem started. Everyone’s attention was taken away from the game and instead everyone was focused on trying

Wow. Who can believe 2015 is almost here? Even if you're not ready, it's time to get your game plan finalized! Where are you headed for this new year? Was 2014 a productive year? These are some questions that you should be asking yourself, especially if you are a busness owner. Ensuring a successful year means that you analyze what you have already done, and look at how effective it was to your growth and success. Once you analyze 2014, it's time to modify. Keep the ones that

Many see Snapchat as a fast and entertaining way to interact with friends and family from their mobile device. They can send goofy photos and videos, give their followers a good laugh and let the photo evidence disappear in mere seconds. What many people don’t realize is the marketing potential of Snapchat that is just waiting to be unleashed. Here is some advice and tips to help get your businesses noticed on Snapchat: Keep it casual: Overall, Snapchat is a relaxed and infor