Infographic branding guide.

Recruiting and retaining highly motivated candidates can be a challenge, but it’s one your organization can’t afford to ignore. Motivated, engaged employees are key to the success of any business. Are you unsure if you’re finding and retaining the best candidates? If you use these three items when looking for your next hire, you will find yourself much closer to getting your next Rock Star. 1. Be Crystal Clear The first thing that all hiring managers need to do when recruitin

5 Ways to Develop a Strong Company Culture You have established your business and are maintaining momentum and retaining your staff, what else do you need to prioritize? Developing a strong company culture. When establishing a business you also establish your company values and culture. The identity of your company is your brand and in order to maintain a consistent and successful brand you have to protect and maintain its culture. Hire the right fit Get the right individuals

It's old news that we've moved, but it is new that we're taking on projects we haven't worked on before. It might seem slightly terrifying in the beginning, but it's exceptionally invigorating. Late nights at 218 have become a part of our routine to get our creativity flowing, dive into industry research and understand our client's competitors. The three C's we like to focus on are creativity, color and competition. It might sound boring to those of you who aren't familiar wi

We're a little late posting the news but we are super excited about our 5 nominations for the 2015 American Advertising Awards "Addys"! We're excited about the award-winning pieces that will be announced at the annual awards ceremony on Feb. 19th. And as if that weren't enough, we were just notified that we were named "Marketer of the Year" in the Professional Services Agency category. We're very excited about attending the awards dinner on March 5th to see who will snag the

It's a little flashback Friday, but it's still new news: we've moved into a brand ew space! After months of site visits, contacting people, and designing- we're moved down little ways from our old space, and we're loving it. A huge shout out to our Operations Team for working hard to make the move as seamless as possible. In the new Studio, we now have a Think Tank (aka resource room) to read and take a breather from the computer screen. We also have a kitchen, outside area,

With 2015 around the corner, it’s time to refresh the reading list. From business to leadership to biographies to storytelling, at Studio Brand Collective- we like to be well read. Here’s our list for 2015 (so far): Steve Jobs by Walter Isaacson. A classic book for nonfiction lovers and marketing experts alike. #GIRLBOSS by Sophia Amoruso. Sophia is the CEO of infamous e-commerce retail site, NastyGal, and inspiring Gen Y ladies to be a “girlboss.” Linchpin: Are You Indispens

Doing a competitor analysis is an integral part of our branding strategy. It’s good to know what businesses are in the same industry as our clients, what they are doing, and how we can differentiate. So when it comes to competitors, how do we define competitors? Location. Location, location, location. Where is your competitor located? How close? How far? Are they more accessible? Branding. What is their branding like? This can range from anywhere between the brand messaging,

With the first week of December gone, the holiday decorating is in full swing, at least here at our office! This is one of the busiest times of the year, but all the lights, tinsel, stockings and sweet treats make it worthwhile. It’s important to keep any office space decorated for the specific time of the year, but how you decorate is more detailed than you think. The number one rule we have here at Studio Brand Collective is keeping it clean and minimal. For example, each d

First thing our social media coordinators do in the morning, like many people do, is check their email! Sometimes our clients will email news to us over night they would like to be featured on their pages. If not, our social media associates continue with the scheduled content for that day. Each social media associate has multiple client's social media accounts they are responsible for writing content for, gathering and putting together images and day-to-day maintainence and