Plenty of business review tools and apps have come and gone over the past 20 years, but none has caught on quite like Yelp. Managed properly, your business’ Yelp profile can be a tremendous source of leads and referrals for your medical practice or health-related business. Without a proper strategy in place to deal with Yelp, however, bad reviews can quickly become a huge, costly headache that sinks your new-patient numbers. With more and more consumers relying upon digital p

The healthcare industry has always been a widely discussed topic around the world, and as the use of social media continues to rise, industry professionals are becoming more active on social platforms to communicate important messages and connect with their audiences. Below are five examples of top-notch healthcare social media campaigns. 1. Carilion Clinic #YESMAMM Campaign The Carilion Clinic, located in Roanoke, Va. launched the #YESMAMM campaign in 2011 to raise awareness

Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's including doctors, nurses, hospitals, and other private, public, and voluntary organizations, while also including medical equipment, pharmaceutical manufacturers, and health insurance firms. In such a large industry, you want your brand to look different and stand out from the rest, but still fall under recognizable parameters for your industry.

Most people have been there. We start to feel a slight pain, itch, or something as simple as a cough, and the first thing we do is head straight to Google so that we can search for the symptoms that we feel. After about 30 minutes of investigating and trying to self-diagnose, it turns out we have an incurable disease and will end up dying in a matter of seconds. Of course, we are not really, dying but with so much information only a few keystrokes away, finding out what is wr

Red is a color that demands attention and it is often used in brands related to health or medicine because it represents action and speed, which is why we find it in emergency or first-response services such as ambulances, fire trucks, emergency rooms, pharmacies, and the Red Cross. But being in the healthcare industry does not mean you will always offer emergency services, so red is not the only color that works. Another popular color for the healthcare industry is blue, bec