On January 11, 2018, Mark Zuckerberg made a Facebook post declaring a major change to the way that Facebook is being built. "The research shows that when we use social media to connect with people we care about, it can be good for our well-being,” he said. “We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health. On the other hand, passively reading articles or watching videos—even if they're entertaining or informative—

There are myriad ways to reach out to customers online and expand your reach, but a question we hear again and again at SBC comes down between two of them. Which is better, Facebook Advertising or PPC? Each platform offers its own unique advantages, and we have many great articles on both of them. For the sake of comparing them head-to-head, however, we will look at them in terms of reach, targeting, and analytics. Facebook Advertising First of all, yes, we know that some for

It’s no surprise anymore that hashtags are dominating all social media platforms, brand awareness products, and presidential campaigns.

Companies are constantly being advised that they should have a social presence. While most companies seem to have a Facebook page they miss out on the importance of Twitter and all the magical things this social platform can do. According to Sprout Social, there are 1.49 billion monthly active users on Facebook while Twitter has an estimated 316 million monthly users. Twitter does trail in users, but makes up for it in different ways. 49 percent of monthly users on Twitter fo

What's the difference between social platforms? Despite Instagram and Facebook being linked platforms, their algorithms differ. Learn mo

A common theory in today’s social media world is to just spend money and everything solves itself. Facebook operates by a different standard

“Content is king.” That’s been the No. 1 marketing mantra since the dawn of the Internet, and for good reason: Great content is what attracts visitors to your website. The only problem is, plenty of content marketers have poured hours into generating creative, insightful online content only to watch engagement fall flat. Creativity isn’t enough. Great content has to help achieve a business goal to be useful. The first step in optimizing your content strategy is to measure wha

Dear Bloggers, You have just cranked out a 400 word piece, featured some cool GIFs, made a unique list, and appear to have a hip blog. I'm here to tell you that your blog isn't hip just yet! Blogging without social media is sort of like eating french fries without ketchup. Sure it can still taste good, but who doesn't want maximal taste? In our case we're looking for maximal reach. Post More and More and More Depending on what your blog target audience is, could make a differ

Social media was never going to be the same again after the emergence of Facebook in 2004. The platform started small behind the likes of Myspace and Xanga. Little did we know that this hybrid platform for only college students would become one of the most innovative web creations ever. Despite being around for over a decade, Facebook is just now maximizing its profits. The platform remained "cool" for a long period of time with no on-page advertisements, only being geared fo