Ever wonder why the media never seems to pick up on all of the great work your organization is doing? It’s probably because no one bothered to tell them. Contrary to popular belief, press outlets do not employ detectives or mind-readers. The people who cover business on television, in print, and on the Web typically rely on tips, press releases, and proposals from the people actually MAKING the news when deciding what to cover. If you aren’t getting the coverage you think you

We've had our hands full these past few weeks signing new clients, working on social and brand strategies, implementing campaigns as well as designing websites for many of our clients. Things can get hard to handle sometimes, but throw in having a client in another city, and things can get twice as hard! Don't get us wrong, we are honored we have the opportunity to work with clients in other cities! It's easier to have steady contacts (media or otherwise) in the city your com

It’s difficult to get your client’s message heard when pitching to reporters. They are constantly bombarded with emails in their inbox, so how do you get your pitch to stand out? Here are a few tactics to keep in mind when writing you next pitch: Relevance – if your client’s product or brand isn’t relevant to the specific reporter you’re pitching to, why would your target audience be interested? Be Inevitable – Make your client or rand something people can’t believe hasn’t be

We’ve been working with Houston Rescue and Restore, now United Against Human Trafficking, for the past few months on their rebranding. We're pretty excited about the launch of their new “Let Them Be Heard” ad campaign, a partnership with federal, state and city representatives, Homeland Security, the FBI and Clear Channel Media. View the press coverage here:http://bit.ly/1kCtM9o We've put in a lot of hours and have worked hard on this campaign. Our entire team has learned so