Marketers love to throw around buzzwords to describe how important what we do is. Hey, branding is a part of our job! One of those buzzwords that is least understood is interactive marketing. The truth, of course, is that all effective marketing is at least a little bit interactive. So what exactly do we mean when we discuss “interactive marketing,” and why should you care? In a nutshell, interactive marketing refers to any marketing tactic executed in response to an action t

SEO, which stands for search engine optimization, is one of the biggest assets to any website if done correctly. Understanding SEO can increase a business’ visibility on Internet search engines such as Google and Bing and help make customers aware of a brand. Many people believe that SEO is hard, but this is not true. Simple SEO configurations are very easy to put in place, and sometimes this is all you need. Here are a few basic SEO tips that can effectively increase a websi

Everyone knows that their business needs a website. That’s simply how commerce works these days: When someone decides that they might need a new product or service, the first thing they do is go online. If your business doesn’t have a website that establishes credibility and gives your potential customers an accurate view of your unique selling points, then your business might as well not exist. Not all websites are created equal, however. It’s not enough for your business’ w