When it comes to building a brand, everything starts with a name. Brand names are more than just a unique string of words. They’re powerful symbols encompassing everything consumers think, feel, and know about your business. In addition to communicating a brand’s promise and symbolic identity to consumers, they also carry larger, linguistic associations. Brand names must be able to handle the rigors of many different kinds of marketing campaigns in order to ensure that your b

If you’ve ever tried to name a company, you know that this is no easy task. The logistics such as domain availability and trademark issues are nothing in comparison to the pressure to “get it right” and choose a name that perfectly reflects and defines the brand. There are a number of options businesses choose from when determining their name. Some use the founder’s name, such as Kate Spade or Kendra Scott. Some, such as General Electric, use their name to describe what they

Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's including doctors, nurses, hospitals, and other private, public, and voluntary organizations, while also including medical equipment, pharmaceutical manufacturers, and health insurance firms. In such a large industry, you want your brand to look different and stand out from the rest, but still fall under recognizable parameters for your industry.

Does your company’s name really matter? The answer is yes, yes it does. In the world of marketing and branding, a company’s name is just as important as the products or services they provide. A branded name is essential when it comes to the element of identity. This is the first thing your customers see and typically, it’s how they remember a specific product or company. When it comes to the health and wellness industry, brand names are oftentimes focused on functionality rat

Red is a color that demands attention and it is often used in brands related to health or medicine because it represents action and speed, which is why we find it in emergency or first-response services such as ambulances, fire trucks, emergency rooms, pharmacies, and the Red Cross. But being in the healthcare industry does not mean you will always offer emergency services, so red is not the only color that works. Another popular color for the healthcare industry is blue, bec

When thinking of creating a brand, we cannot limit ourselves to think only about the logo. A brand is an identity comprising many layers. One of them is color. Brand colors should maintain consistency throughout all visuals of your business beyond the logo, such as packaging, websites, social media, ads, mobile apps, and more. Colors evoke a lot of emotion, but these emotions are usually attached to culture and personal references or experiences, which is why your audience is

“What is brand development?” That’s a question we get often here at Studio Brand Collective’s Houston headquarters. A lot of small to medium-sized business administrators and entrepreneurs know that brand development is probably important to growing their revenues. They just aren’t sure what brand development actually entails or why it helps. Fortunately, Studio Brand Collective is here to help! We’re a full-service digital + design agency that guides our clients through ever

Infographic branding guide.

Thinking about rebranding? As one of Houston’s best marketing and branding agencies, Studio Brand Collective helps Texas organizations and entrepreneurs rebrand their businesses, products, and services every day. Sometimes, we’re hired to clean up the mess made by a previous rebranding attempt, and it’s taught us a lot about what not to do! If you’re considering undertaking a rebrand without the guidance of an experienced Houston branding agency, you could be in for a world o

You can’t develop a strong, effective brand if you don’t know how. Our free field guide to effective branding, Brand Development for Success, will teach you the foundational skills and secrets necessary to transform your business into a brand. Are you ready to take your organization to the next level? Download your expert guide to the fundamentals of brand development. THE CHAPTERS INCLUDE: What is Brand Development and why it's important for your business . How to create a s