Intern Life
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Becoming the digital marketing intern here at Studio Brand Collective has been a whirlwind. From my very first day, all the way until now I have never stopped learning. Being able to have an understanding for the branding industry and keep up with everything that is going on around me is certainly a difficult task. However, I have no doubt that I would not be able to gain this experience anywhere else. My day consists of working with Nicole, the brand-marketing executive, to

Definition of Rebranding From An SBC Designer
At SBC we specialize in restaurant branding, and the new Olive Garden logo has definitely won our seal of approval. Established in 1982, Olive Garden is a chain of fast casual dining of Italian-American cuisine, famous for its endless supply of bread sticks (and salad) during the meal and infamous for serving subpar food in cookie-cutter, generic, faux-Italian settings. There are more than 800 Olive Gardens around the world; the large majority in the U.S. but locations ranges


Life In The Fast Lane
There are days at SBC when I have the luxury of taking things easy. I have time for rounds of edits and idea meetings with my team of creatives to cultivate the perfect strategy for a client. Other days — not so much. I can have a to-do list of the top 10 things I need to finish that particular day, but by 11 a.m., I’m hit with a tidal wave of various things that give me a headache and makes my energy wane. First thing first: coffee. Once I’ve chugged an acceptable amount of
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