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Does Your Brand's Logo Stand Out From the Healthcare Pack?
Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's...
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5 Digital Marketing Lessons from the Houston Astros’ World Series Win
It may have taken them 56 tries, but who cares: The Houston Astros are your World Series champs for the first time in the club’s history....
Social Media Marketing Campaign Strategies for Getting More Followers
What is the first thing you do when you wake up? If you’re like me, you check your phone, check your email, and of course, browse through...
How Healthcare and Wellness Businesses Complete Successful Earned Media Campaigns
All a healthcare or wellness entrepreneur in Houston has to do to understand how lucrative a little positive press can be is to consider...
How and Why to A/B Test Your Digital Marketing Campaigns
Do you remember your elementary school science classes? If they were anything like mine, you probably did an experiment something like...
How to Optimize Landing Pages for Email Marketing Campaigns
Landing pages are standalone webpages distinct from your main website that have been designed for a single focused objective—typically...
What are Patients Searching for on Google?
Most people have been there. We start to feel a slight pain, itch, or something as simple as a cough, and the first thing we do is head...
Successful Brand Naming Secrets in the Health and Wellness Industry
Does your company’s name really matter? The answer is yes, yes it does. In the world of marketing and branding, a company’s name is just...
Social Media Tips: How to Get Your Business Noticed on Instagram
Just when you thought kick-starting a new Instagram page would be a challenge, Instagram has now introduced a new algorithm!
How to Write Powerful Email Marketing Subject Lines
You’ve spent hours crafting the perfect marketing email. You have a call-to-action, eye-catching visuals, and enticing content—but your...
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