By now, you’ve heard that consistent blogging is key to the success of your marketing efforts. Blogging provides ample SEO benefits, educational information for potential and current customers, and topics to promote on social media. Well, if blogging is so important, why do so many businesses fail to do it? There’s a long list of possible excuses, and the most common one we hear is, “Where do I even begin?” Staring at a blank page is daunting even for experienced writers—but
Your homepage is the first impression any user receives of your business. Having a website that’s easy to understand and navigate (this is called “user experience” or “UX”) is the most important factor of any site, and just as important, your homepage needs to capture the user’s attention so they can take action. Although there are more than four elements you can place on your homepage, we consider the following four the most important ones to consider when redesigning your w
SEO, which stands for search engine optimization, is one of the biggest assets to any website if done correctly. Understanding SEO can increase a business’ visibility on Internet search engines such as Google and Bing and help make customers aware of a brand. Many people believe that SEO is hard, but this is not true. Simple SEO configurations are very easy to put in place, and sometimes this is all you need. Here are a few basic SEO tips that can effectively increase a websi
A company’s website is one of its greatest marketing assets. Not only does it establish the credibility of your business, it is often the truest representation of your brand. It speaks to who you are, what you do, and distinguishes you from others in your field. It’s also where most, if not all, of your other marketing tools point. In short, exceptional company website development is a must no matter your industry.
And more importantly, your site should be both functional