Every marketing agency hears it every day from clients: How can my business rank on the first page of Google results? How can we achieve the online presence that we need to succeed? It’s a simple question with a complicated answer. Search engines such as Google rank websites using an opaque, ever-shifting algorithm that orders search results according to organic traffic, keywords, content freshness, metadata, and many other factors. There is no secret formula for achieving fi

Web page titles, known as title tags, constitute an important SEO practice to climb in the Google search rankings. Title tags are presented in search engines as a clickable headline, providing an important description of a Web page’s content for social sharing and SEO purposes. With the importance that page titles hold for search engine optimization and user experience while conducting a Google search, knowing a few optimization recommendations can help you write title tags e

SEO, which stands for search engine optimization, is one of the biggest assets to any website if done correctly. Understanding SEO can increase a business’ visibility on Internet search engines such as Google and Bing and help make customers aware of a brand. Many people believe that SEO is hard, but this is not true. Simple SEO configurations are very easy to put in place, and sometimes this is all you need. Here are a few basic SEO tips that can effectively increase a websi

Google introduced several new features in Adwords Editor 11.5 including the ability to update your standard text ads to the new expanded text format. I use Adwords Editor like most inbound marketers, mostly for bulk editing my ad campaigns. So, I spent all last week, updating our clients’ ads to the new expanded text format. Before I share my top 5 tips regarding the updating process, here’s a quick recap of what's new about these expanded ads: What Are Expanded Text Ads? Acc