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How to Pick the Perfect Name for Your Brand
If you’ve ever tried to name a company, you know that this is no easy task. The logistics such as domain availability and trademark issues are nothing in comparison to the pressure to “get it right” and choose a name that perfectly reflects and defines the brand. There are a number of options businesses choose from when determining their name. Some use the founder’s name, such as Kate Spade or Kendra Scott. Some, such as General Electric, use their name to describe what they