If you’ve ever tried to name a company, you know that this is no easy task. The logistics such as domain availability and trademark issues are nothing in comparison to the pressure to “get it right” and choose a name that perfectly reflects and defines the brand. There are a number of options businesses choose from when determining their name. Some use the founder’s name, such as Kate Spade or Kendra Scott. Some, such as General Electric, use their name to describe what they

It’s a question every business that sticks around long enough has to confront eventually: Does our company logo need a makeover? Even though this question can sound scary or be a little intimidating, it doesn't have to be. It just means that you are concerned about your company and its growth within the market. So, you maybe wondering, “How can I tell if my logo needs a makeover?” Well, here are eight signs your logo may indeed need a refresh: 1. Has your company name changed

Infographic branding guide.

Thinking about rebranding? As one of Houston’s best marketing and branding agencies, Studio Brand Collective helps Texas organizations and entrepreneurs rebrand their businesses, products, and services every day. Sometimes, we’re hired to clean up the mess made by a previous rebranding attempt, and it’s taught us a lot about what not to do! If you’re considering undertaking a rebrand without the guidance of an experienced Houston branding agency, you could be in for a world o