Plenty of business review tools and apps have come and gone over the past 20 years, but none has caught on quite like Yelp. Managed properly, your business’ Yelp profile can be a tremendous source of leads and referrals for your medical practice or health-related business. Without a proper strategy in place to deal with Yelp, however, bad reviews can quickly become a huge, costly headache that sinks your new-patient numbers. With more and more consumers relying upon digital p

The marketing trends in healthcare for 2018 can seem pretty similar to the trends in 2017 with all the focus on digital marketing. But it’s less of if you’re using them in your marketing plans and more of how you’re using them in your marketing plans. So, as you look ahead to plan for your 2018 marketing initiatives, here are the significant trends you need to get right: 1. Social media should’ve started yesterday. If you think having a company Facebook page alone puts you ah

Did you know that the healthcare industry comprises providers of diagnostic, preventive, remedial, and therapeutic services? That's including doctors, nurses, hospitals, and other private, public, and voluntary organizations, while also including medical equipment, pharmaceutical manufacturers, and health insurance firms. In such a large industry, you want your brand to look different and stand out from the rest, but still fall under recognizable parameters for your industry.

Does your company’s name really matter? The answer is yes, yes it does. In the world of marketing and branding, a company’s name is just as important as the products or services they provide. A branded name is essential when it comes to the element of identity. This is the first thing your customers see and typically, it’s how they remember a specific product or company. When it comes to the health and wellness industry, brand names are oftentimes focused on functionality rat