Web page titles, known as title tags, constitute an important SEO practice to climb in the Google search rankings. Title tags are presented in search engines as a clickable headline, providing an important description of a Web page’s content for social sharing and SEO purposes. With the importance that page titles hold for search engine optimization and user experience while conducting a Google search, knowing a few optimization recommendations can help you write title tags e

SEO, which stands for search engine optimization, is one of the biggest assets to any website if done correctly. Understanding SEO can increase a business’ visibility on Internet search engines such as Google and Bing and help make customers aware of a brand. Many people believe that SEO is hard, but this is not true. Simple SEO configurations are very easy to put in place, and sometimes this is all you need. Here are a few basic SEO tips that can effectively increase a websi

“Content is king.” That’s been the No. 1 marketing mantra since the dawn of the Internet, and for good reason: Great content is what attracts visitors to your website. The only problem is, plenty of content marketers have poured hours into generating creative, insightful online content only to watch engagement fall flat. Creativity isn’t enough. Great content has to help achieve a business goal to be useful. The first step in optimizing your content strategy is to measure wha