Social media has introduced a new asset to add to your marketing tool belt—live streaming! The phrase “anytime, anywhere” is truer than ever now with live streaming, which brings accessibility to the forefront of a business’s success. Yet, live streaming is one of the most underutilized tools—why? Part of the reason is that many businesses are unsure how it would be used within their marketing funnel, while others just don’t think it would be a good fit. That’s why we’re here

Dear Bloggers, You have just cranked out a 400 word piece, featured some cool GIFs, made a unique list, and appear to have a hip blog. I'm here to tell you that your blog isn't hip just yet! Blogging without social media is sort of like eating french fries without ketchup. Sure it can still taste good, but who doesn't want maximal taste? In our case we're looking for maximal reach. Post More and More and More Depending on what your blog target audience is, could make a differ

Social media was never going to be the same again after the emergence of Facebook in 2004. The platform started small behind the likes of Myspace and Xanga. Little did we know that this hybrid platform for only college students would become one of the most innovative web creations ever. Despite being around for over a decade, Facebook is just now maximizing its profits. The platform remained "cool" for a long period of time with no on-page advertisements, only being geared fo