New patient acquisition is essential to the health and longevity of any healthcare practice, which it’s why it’s imperative to perfect the patient acquisition process. One mistake that medical practices often make is marketing too broadly instead of determining the best audience to target. You can’t be everything for everyone, so evaluating your practice’s specific niche will help you craft a strategy for reaching your ideal patients. Here are six steps that you can take to s

There’s no better way than blogging to add fresh, relevant, and timely content to your business’ Web presence. A well-maintained and updated blog is a total must from a search engine optimization (SEO) standpoint, and fresh content keeps potential customers coming back for more again and again. Best of all, you don’t have to be an incredible writer to produce a blog—you simply have to provide valuable information or insight that positions you or your company as trustworthy ex

Marketers love to throw around buzzwords to describe how important what we do is. Hey, branding is a part of our job! One of those buzzwords that is least understood is interactive marketing. The truth, of course, is that all effective marketing is at least a little bit interactive. So what exactly do we mean when we discuss “interactive marketing,” and why should you care? In a nutshell, interactive marketing refers to any marketing tactic executed in response to an action t

There are a few things that everyone knows about marketing on the Internet. They know that their business needs a website, of course—otherwise, your business might as well not exist! A lot of companies also know that they should probably have some kind of social media account and possibly a blog or a newsletter. Nearly everyone is aware that these kinds of online content can help a business prove not only that it exists, but that it is a welcoming and knowledgeable provider o

SEO, which stands for search engine optimization, is one of the biggest assets to any website if done correctly. Understanding SEO can increase a business’ visibility on Internet search engines such as Google and Bing and help make customers aware of a brand. Many people believe that SEO is hard, but this is not true. Simple SEO configurations are very easy to put in place, and sometimes this is all you need. Here are a few basic SEO tips that can effectively increase a websi

Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it. We believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search. The 'free bonus' is that you're link-building and gaining social signals for search engine optimisation as well creating great content - something so