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How to Target Your Ideal Patient with Your Healthcare Marketing
New patient acquisition is essential to the health and longevity of any healthcare practice, which it’s why it’s imperative to perfect the patient acquisition process. One mistake that medical practices often make is marketing too broadly instead of determining the best audience to target. You can’t be everything for everyone, so evaluating your practice’s specific niche will help you craft a strategy for reaching your ideal patients. Here are six steps that you can take to s