COMPANY: Bleu Bar and Restaurant
SERVICES: Web Design and Development; Logo Design; Photo Shoot and Direction; Art Direction; Brand Packaging; Brand Development; Brand Materials
OVERVIEW: The creative process of SBC was obvious in the development of BLEU’s brand. SBC conducted quantitative and qualitative market research before beginning the strategy portion of the brand. From there, we drafted several names for the bar and lounge, and unanimously chose BLEU. The chosen name set the parameters for the unique brand design and voice.