WE CAN PROUDLY SAY:
Our clients are experts at what they do best and we wouldn’t want it any other way. They provide us with the fundamental reasons for their success, where they are and essentially where they would like to be. We create a strategy for success by understanding who they truly are and applying a series of carefully crafted strategies in brand development, marketing, engagement, design, and media integration.
For SBC, our process for creating a brand always starts with the strategy. This ensures brands are created and positioned in a visionary way. The objectives for each client are always concretely formulated to allow for a well conceptualized brand message and delivery. The basis of our work is a clear-cut vision of the brand's future. This evolves from a market analysis and is then balanced with the client's resources. A strong vision and clear goals that our clients truly identify with guarantees the success of each project. When we advise our clients, we support them in every step along the way; from the brand's holistic conceptualization through the implementation and in the marketing communication that ensues.
A PROVEN PROCESS FOR SUCCESS
We work with our clients from beginning to end to ensure they receive the most from the service SBC provides. For SBC, our process for creating a brand always starts with the strategy. This ensures brands are created and positioned in a visionary way. The objectives for each client are always concretely formulated to allow for a well-conceptualized brand message and delivery.
LISTEN: Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers.
PLAN: With all due respect to Nike, we never “just do it.” While that may be a great strategy for starting a jogging routine, it’s no way to think about an integrated marketing strategy. So we think about it first. A lot.
CREATE & ITERATE: At this point, we’ve done the math. We’ve strategized, quantified and analyzed. We get it. We get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens.
EXECUTE: This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. The devil is hidden in the details and we know this.
MEASURE: We’ve got something to prove. We’re an agency not an art house. When we create something that moves people, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we an inspire sales. Our work is designed to work. In the Measure Phase we make sure it does.
OPTIMIZE: In a real- time world there’s no time to rest. You’ve got to keep moving. We never sit back and just admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product.
