The difference between social media posts and social media campaigns boils down to one answer: your goal. Outlining your goals and measurable objectives for social media will help guide your strategy. Not every business needs a social media campaign, but every business should have a social media strategy that clearly defines your business goals.
Goals that do not require a return on investment do not require social media campaigns. So, if your goal is to share your company culture at work, share industry articles, or repost customer-generated posts, that’s great and very easy to execute! A goal like this is great for boosting your brand awareness online, and it can be accomplished with a simple social media post.
If your business goal is to create another avenue to grow revenue, then a social media campaign will get the job done. For a social media campaign to be successful, it must answer your SMART goals. What are SMART goals? SMART goals are defined by Specific, Measureable, Attainable, Relevant, and Timely objectives you put in place for your campaign. When you have these in place, you will have no issues tracking or evaluating the progress of your social media campaign.
What type of posts do you generally see in social media campaigns?
The type of posts you typically see in social media campaigns are posts that get your audience to take action. Whether it’s to visit your restaurant on Tuesday for half-priced tacos, use a promo code for a discounted product, or to download a free e-book so you can nurture them through email marketing, your post asks them to take an action. Social media campaign posts require strategic thinking. Will you promote these posts as social media ads? If so, do you have your target audience defined? Do you have a social budget? What platforms will you be advertising on? How long will your ads run for? These are all questions that need to be answered in your social media strategy.
Building out a social media strategy that involves social media campaigns is no easy task, and the process cannot be completed overnight. That is why social media marketing is one of the most-requested digital marketing services offered by Studio Brand Collective. If you’d like to receive a free social media audit on your business, contact SBC today at (713) 863-1141. We’ll provide recommendations to achieve ROI through social media marketing at no cost or obligation to you.